Duck Down Music Inc.

Duck Down Music Inc.
Duck Down Music Inc.
Founded 1995
Headquarters New York, NY
Key people Drew "Dru Ha" Friedman
(co-CEO)
Kenyatta "Buckshot" Blake (co-CEO)
Products Project Coordination, Physical CD/DVD & Digital Distribution, Music Licensing, Digital Marketing, Lifestyle Marketing, Publicity, Video Production & Network Promotion, Radio Promotion, Custom Merchandising, CD/DVD Duplication & Manufacturing, Poster/Flyer Printing
Website Duck Down Website
Duck Down Twitter
Duck Down Facebook
Duck Down YouTube

Duck Down Music Inc is a New York City based record label, talent management, music-marketing, and consulting company founded by Drew "Dru-Ha" Friedman and Kenyatta "Buckshot" Blake in 1995. In Duck Down's 16 year existence, the Company has released over 40 Albums and sold more than 3 million collective copies world wide.[1] Home to established rap groups Black Moon, Smif-N-Wessun, Sean Price, Pharoahe Monch, Black Rob, 9th Wonder & Buckshot, KRS-One & Buckshot, B-Real of Cypress Hill (solo), Heltah Skeltah, Boot Camp Clik, as well as relative newcomers: Skyzoo, Random Axe (Sean Price, Black Milk, Guilty Simpson), Promise, David Dallas, Marco Polo, Ruste Juxx, Torae, Blue Scholars, and Kidz in the Hall.

Contents

Company History

Duck Down (whose name derived from Boogie Down Productions' 1992 hit single of the same name) was originally established as a management company in 1994 to manage the careers of Buckshot's group Black Moon and Smif-N-Wessun. In 1995, co-owners Drew "Dru Ha" Friedman and Kenyatta "Buckshot" Blake launched Duck Down Music. After successful debut releases from Black Moon (Enta da Stage) and Smif-N-Wessun (Dah Shinin'), Duck Down entered into a label production deal with Priority Records, at the time the leading U.S. independent record label, which was home to N.W.A. and Master P's No Limit Records. Within the first year of the deal, Dru Ha & Buckshot introduced its two newest acts simultaneously: Heltah Skeltah and O.G.C. merging the two groups, forming a quintet, which they dubbed the Fab Five. At Priority, Duck Down eventually brought over the rest of its core roster which consisted of the Boot Camp Clik, members: Black Moon, Smif-N-Wessun, Heltah Skeltah, and O.G.C.. They released nine albums with Priority Records between 1995-2000.[2][3]

In 2002, Duck Down entered a new physical distribution partnership with Koch (now E1 Entertainment) for their CD and DVD products in the U.S. and Canada. Duck Down retained it's Digital Distribution rights and has its own direct deal with iTunes.[4] Duck Down produces, manufactures and markets its products independently.

In 2005, Duck Down released Monkey Barz (Sean Price's solo debut), Chemistry (a collaborative album between Buckshot & producer 9th Wonder) and Smif 'n' Wessun: Reloaded. Collectively, the three albums cover Artwork was created by clothing designer Marc Ecko and marketed under the campaign: "Triple Threat".[5]

From 2007 to present Duck Down has blossomed. Expanding its roster and releasing albums from Special Teamz's 2007 Stereotypez, Kidz in the Hall's 2008 The In Crowd and 2010 Land of Make Believe, as well as Cypress Hill's front man B-Real's 2009 solo LP Smoke N Mirrors[6] and KRS-One & Buckshot's 2009 Survival Skills - just a few examples of Duck Down's growing diversity.

In 2011, in addition to releasing Pharoahe Monch's W.A.R. (We Are Renegades) album, Duck Down Music formed 3D, a music-marketing and consulting firm with its own distribution network that's experienced in navigating the indie landscape. Executing a strategy where 3D provides General Management for Artist-owned indie sub-labels such as Talib Kweli's Javotti Media (Gutter Rainbows)[7] and Blue Scholars.[8] This allowed artists to tap into 3D's expertise, relationships, and networks, while retaining control of their projects and ownerships of their masters. Expanded services from 3D are a Music Supervision Department that places clients songs in film, TV, and video games and creation and sales of Artist Merchandising.

Music Licensing

As of 2011, Duck Down has placed their artists' songs and original compositions on several notable TV Shows (ESPN's Mens College Basketball programming, ESPN's SportsCenter,[9] HBO's Hard Knocks & Entourage, MTV's Jersey Shore,[10] VH1's Basketball Wives,[11] CSI, The History Channel's Gangland,[12] and more), Video Game placements include (Activision's Call of Duty: Modern Warfare 2, Tony Hawk: Ride, Madden NFL 09,[13] NBA 2K11,[14] Rockstar Games' Midnight Club: Los Angeles[15] and more), Movie placement (Limitless), and national brand campaigns (Smirnoff,[16] Belvédère).

Notable Marketing Campaigns

Duck Down's artists have previously aligned with several notable brands for their lifestyle and grassroots marketing campaigns such as Scion, Rockstar Games, Coca-Cola, Microsoft Zune,[17] Pepsi Max,[18] VTech, Reebok,[19] and more.

In 2010 and 2011, Duck Down partnered with 2K Sports to present a unique opportunity for aspiring producers and MCs. This involved an open call for submissions for original sample-free compositions for a chance to receive placement in the NBA 2K's game soundtrack (NBA 2K11 and NBA 2K12) and a trip to NYC to perform at Duck Down's CMJ Showcase.[20][21][22]

For NBA 2K12, the winners were the music producer/composer Alex Kresovich for his instrumental "The Return" (Ithaca, NY) and the rap group D.J.I.G. (Glassboro, NJ) for their song "Now's My Time" recorded over Alex's instrumental [23]. Alex Kresovich's instrumental "The Return" was also used for the music in the debut commercial for NBA 2K12 which aired on May 31, 2011 during Game 1 of the NBA Finals between the Miami Heat and Dallas Mavericks[24][25].

Current Artist Roster

Discography

Albums

1996
1997
1998
1999
2000
2002
2003
2005
2006
2007
2008
2009
2010
2011
TBA

Mix CDs

  • 2002: Boot Camp Clik & Dj Peter Parker Search And Recover Part 1
  • 2004: Smif-N-Wessun & Dj Revolution Still Shinin
  • 2004: Sean Price Donkey Sean Jr
  • 2004: Boot Camp Clik & Dj Evil Dee Search And Recover Part 2
  • 2005: Dj Bucktown Blastin' Off Vol.1
  • 2005: Boot Camp Clik & Tony Touch Best of BCC Freestyles
  • 2005: Dj Logic (Dj Master Nash) Rap Center
  • 2006: Black Moon - Alter the Chemistry
  • 2006: Smif-N-Wessun X-Files Official Mix
  • 2006: Boot Camp Clik & Dj Sherazta Search And Recover Part 3
  • 2006: Steele America Nigthmare
  • 2006: Tek Famlee First Mix Cd - Vol. 1
  • 2006: Tek I Got This
  • 2006: Dj Bucktown Blastin' Off Vol.2
  • 2007: Steele Hotstyle Takeover
  • 2007: Sean Price Master P
  • 2007: Ruste Juxx Reign of Destruction
  • 2007: Supreme The Perfect Weapon
  • 2008: Rock Shell Shock
  • 2008: Duck Down Hotline
  • 2008: Ruste Juxx The Prelude Mixtape
  • 2009: Naledge of Kidz In The Hall Chicago Picasso
  • 2009: General Steele Welcome To Bucktown
  • 2009: Sean Price Kimbo Price
  • 2010: Tek 24KT Smoke
  • 2010: Rock Rockin Out West
  • 2010: Ruste Juxx Adamantine
  • 2011: David Dallas The Rose Tint

See also

External links

References

  1. ^ "Indie Hip-Hop Month Featured Label: Duckdown Records". iHipHop.com. Triumph Media Network. http://www.ihiphop.com/?p=591. Retrieved 8 October 2011. 
  2. ^ Markman, Rob. "Duck Down, Home of the Originoo Backpackers". XXLMag.com. http://www.xxlmag.com/bloggers/2009/10/duck-down-home-of-the-originoo-backpackers/. Retrieved 14 October 2009. 
  3. ^ Sewer, Jesse. "Duck Down 15 Year Anniversary". TimeOutNY. http://newyork.timeout.com/music-nightlife/music/75079/duck-down-15-year-anniversary. 
  4. ^ Firecloud, Johnny. "Duck Down Makes Direct Deal With iTunes". Crave Online. http://www.craveonline.com/music/articles/142034-duck-down-makes-direct-deal-with-itunes. 
  5. ^ "Duck Down Records Readies Three-CD Triple Threat Box Set". Vibe.com. http://www.vibe.com/mt/2009/11/duck-down-records-readies-three-cd-triple-threat-box-set. Retrieved 17 November 2009. 
  6. ^ Dukes, Will. "B-Real 'Smoke N Mirrors' Album Review". SPIN. http://www.spin.com/reviews/b-real-smoke-n-mirrors-duck-down. 
  7. ^ Zisook, Brian. "TALIB KWELI JUMPS "IN THE MIX" [DJBOOTH INTERVIEW EXCLUSIVE"]. DJBooth.net. http://www.djbooth.net/index/news/entry/talib-kweli-in-mix-0120111/. Retrieved 20 January 2011. 
  8. ^ Houghton, Bruce. "Another New Model: Label Signed By Artist". Hypebot.com. http://www.hypebot.com/hypebot/2009/08/another-new-model-label-signed-by-artist.html. Retrieved 29 August 2011. 
  9. ^ Burgess, Omar. "Brief News On Duck Down Records". HipHopDX.com. http://www.hiphopdx.com/index/news/id.6061/title.brief-news-on-duck-down-records. 
  10. ^ Barber, Andrew. "Kidz In The Hall License Land of Make Believe To MTV, VH1 & Comedy Central". FakeShoreDrive.com. http://www.fakeshoredrive.com/2010/06/kidz-in-the-hall-license-land-of-make-believe-to-mtv-vh1-comedy-central.html. 
  11. ^ "VH1 Basketball Wives". VH1.com. 19 December 2010. http://takeout.vh1.com/viewpromo.php?promo_id=1567. 
  12. ^ Burgess, Omar. "Brief News On Duck Down Records". HipHopDX.com. http://www.hiphopdx.com/index/news/id.6061/title.brief-news-on-duck-down-records. 
  13. ^ Totilo, Stephen. "'Madden NFL 09' Soundtrack Features Gym Class Heroes, Busta Rhymes, Good Charlotte And More". MTV.com. http://www.mtv.com/news/articles/1590564/madden-nfl-09-soundtrack-announced.jhtml. 
  14. ^ "NBA® 2K11 Compiles Most Powerful Hoops Soundtrack Ever". 2KSports.com. http://2ksports.com/news/nba2k11/402. 
  15. ^ "Midnight Club Los Angeles:Music:Full Credits". Rockstar Games.com. http://www.rockstargames.com/midnightclubLA/music/fullcredits.html. 
  16. ^ "Buckshot & Kardinal Offishall – I Got Cha Opin ’09 (Smirnoff Signature Mix)". NahRight.com. 29 April 2009. http://nahright.com/news/2009/04/29/buckshot-kardinal-offishall-i-got-cha-opin-09-smirnoff-signature-mix/. 
  17. ^ "Zune Hooks Up with Murs and Kidz in the Hall". URB.com. http://www.urb.com/2008/01/25/zune-hooks-up-with-murs-and-kidz-in-the-hall/. 
  18. ^ "Pepsi MAX NFL Audible - Jets vs. Colts". NFL.com. http://www.nfl.com/videos/nfl-pepsi-audible/09000d5d81d86826/NFL-Audible-Jets-vs-Colts. 
  19. ^ Chanda, Devin. "Kidz In The Hall and Reebok Remixes Kicks and Classics". Giant Magazine. http://giantmag.com/the-magazine/giant-magazine-staff/kidz-in-the-hall-and-reebok-remixes-kicks-and-classics/. 
  20. ^ "NBA 2K11 X DUCK DOWN RECORDS HOLD MC/PRODUCER CONTEST". WoooHa.com. http://woooha.com/2010/03/nba-2k11-x-duck-down-records-hold-mcproducer-contest/. 
  21. ^ Fleischer, Adam. "Enter to Have Your Music in NBA 2K12". XXLMag.com. http://www.xxlmag.com/news/2011/04/enter-to-have-your-music-on-the-nba-2k12-soundtrack/. 
  22. ^ "2K Sports Partners with Duck Down Music For Second Installment of NBA(R) 2K12 Soundtrack Contest". Wall Street Journal. http://online.wsj.com/article/PR-CO-20110323-906881.html. 
  23. ^ http://www.duckdown.com/nba2k12/contest/index.html
  24. ^ http://www.youtube.com/watch?v=vh_EwI8pjQU
  25. ^ http://twitter.com/#!/druha/status/75731308495646720

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