Daily News and Analysis

DNA

Format	Broadsheet
Owner	Diligent Media Corporation
Founded	July 30, 2005
Political alignment	Conservative
Language	English
Headquarters	Mumbai
Circulation	400,000 daily
Official website	DNA Newspaper DNA E-Paper

Daily News and Analysis (DNA) is an Indian Broadsheet published in the English language from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. It was Launched in July 2005, targeted at a young readership.

DNA is owned and managed by Diligent Media Corporation, a joint venture between the D B Corp Ltd. (Dainik Bhaskar) and Essel Group.^[1]

Launch

A high-profile advertisement campaign with the tagline "Speak up, it’s in your DNA" preceded the birth of Daily News and Analysis in 2005, The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.^[2][1]

In an announcement on the front page of DNA on February 1, 2010, Aditya Sinha, Editor-in-Chief, DNA, stated that DNA will drop it's edit page from the newspaper, hence making a benchmark in the newspaper's history. This was a very bold move taken by Mr. Aditya Sinha, which attracted much criticism in the journalism field. Instead DNA started providing expert opinion & comments in different pages of the newspaper wherever it is needed.

Format

DNA is the first english broadsheet daily in India to introduce an all-colour page format.

The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an editorial page, and a technology page (IKnow). The other sections include Money, Sports and After Hours. DNA Money is a section on business and the economy. After Hours is a 10-page section with news from Bollywood, art and fashion, and other such topics.^[3]

The Mumbai edition features three region-specific supplements for Thane, West Coast and Navi Mumbai. Two magazines — a women's magazine called Me and a children's magazine called YA! Young Adults — complete the repertoire.

Circulation

In October 2011, as per the MRUC's (Media Research Users Council)Indian Readership Survey (IRS) Round II determined DNA’s total readership to be 12.42 lakh in Mumbai and an average issue readership (AIR), across its six editions, of 8.24 lakh. IRS also ranked DNA as no. 6th among the Top Ten English Dailies in India. DNA is the second most read English broadsheet in the city of Mumbai.

The country’s youngest English newspaper continues to set a scorching pace, registering 86% growth in AIR over the five years since the IRS survey in the second half of 2006, nearly doubling the issue readership from 4.44 lakh. DNA also has the highest percentage of readers (36.3%) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52.2%) or fall in the socio-economic classes A and B (73.5%).

On February 11, 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures.^[4] E & Y submitted its report in July, putting its paid circulation at 270,000.

Editions

DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad,Jaipur and Indore. DNA has stopped publishing from Surat.^{[citation needed]}

DNA provides a supplement called "YA! Young Adults" in Mumbai and parts of Pune. It is mainly targeted toward children from 4 to 18 years old, but it is also read by many parents and older people. It is published by editor Lubaina Badukwala and is delivered to children (subscribers or non-subscribers) on every Sunday.

The supplement typically contains information about happenings around Mumbai, contests, games and puzzles, comics, jokes, recipes, as well as coverage of international issues such as global warming and ill-treatment of animals, children's problems like bullying and heavy homework, various facts and news, and children's contributions such as poems, essays, articles on their life, letters to the editor, and drawings.^{[citation needed]}

Key people

• Aditya Sinha - chief editor
• Ramesh Chandra Agarwal - chairman D B Corp Ltd
• Sudhir Agrawal
• Girish Agarwal
• Pawan Agarwal
• Subhash Chandra - chairman Essel Group
• K U Rao - CEO

References

1. ^ ^{a b} Indiantelevision.com Team (2005-06-10). "'DNA' gears up for a price war". Indiantelevision.com. http://www.indiantelevision.com/headlines/y2k5/june/june115.htm. 
2. ^ Debashis Bhattacharyya (2005-08-21). "Mumbai’s battle will quickly spill over to New Delhi". The Telegraph - Calcutta. http://www.telegraphindia.com/1050821/asp/opinion/story_5138679.asp. 
3. ^ "DNA NEWSPAPER - REVIEW". Dance with Shadows. 2005-08-01. http://www.dancewithshadows.com/media/dna-newspaper-mumbai-review.asp. 
4. ^ Bhupesh Trivedi (2006-06-01). "DNA commissions E&Y to certify circulation". Indian Media Observer (issue #26). http://www.chronosphere.biz/IMO/26/imo.html#dna. 

External links

• Official website
• E-paper
• Content partners