Cross platform promotion

Cross Platform Promotion or CPP refers to the effective utilization of all social media platforms, such as Twitter, Facebook and LinkedIn in an holistic manner sharing content across platforms to provide a cohesive^[1][2] brand message. CPP "defines the synergetic partnership between social media platforms to bring about the greatest content exposure", as coined in a 2011 book,^[3][4] by authors Sarah-Jayne Gratton and Dean Anthony Gratton.

CPP is often performed using software applications such as TweetDeck and HootSuite, which allow the user to submit content to all their chosen social platforms under one application ‘roof’, thereby maximizing Return on Investment (ROI) and time spent on social media activities.

CPP Applications

• TweetDeck
• HootSuite

References

1. ^ "Social Media Cross Platform Promotion - Opening Pandora's Box: Sarah-Jayne Gratton: Article". SocialMediaToday.com. 2011-09-23. http://socialmediatoday.com/grattongirl/362084/social-media-cross-platform-promotion-friend-or-foe. Retrieved 2011-09-23. 
2. ^ "A Consistent Brand Message Using Cross Platform Promotion (CPP): Dean Anthony Gratton: Article". SocialMediaToday.com. 2011-09-22. http://socialmediatoday.com/grattonboy/362359/consistent-brand-message-using-cross-platform-promotion-cpp. Retrieved 2011-09-23. 
3. ^ "Zero to 100,000: Social Media Tips and Tricks for Small Businesses (9780789748003): Sarah-Jayne Gratton, Dean Anthony Gratton: Books". Amazon.com. 2009-09-09. http://www.amazon.com/Zero-100-000-Social-Businesses/dp/0789748002. Retrieved 2011-09-21. 
4. ^ "Que: Zero to 100,000: Social Media Tips and Tricks for Small Businesses, Rough Cuts". Quepublishing.com. 2011-08-15. http://www.quepublishing.com/store/product.aspx?isbn=0132731444. Retrieved 2011-09-21.