Creme Egg Twisted

Creme Egg Twisted
Creme Egg Twisted
A Creme Egg Twisted split

The Cadbury Creme Egg Twisted is a chocolate bar produced by Cadbury UK in the United Kingdom. It is a milk chocolate bar with a filling of Cadbury Creme Egg fondant. Introduced in 2008, it was a result of Cadbury researching that customers wanted the Creme Egg to be available all year, mainly for the fondant center rather than the egg shape.[1] Previously, the fondant Creme Egg center was available as a filling in the Cadbury Dairy Milk line, but that has since then been phased out with the Creme Egg Twisted replacing it.

During 2011, the bar was introduced to Australia, but was pulled from stores several months later due to low popularity.

It is available in Canada.

Advertising campaign

In May 2008, an advertisement screened on ITV and Channel 4 in the United Kingdom, featured in various ways a creme egg being melted while still in its wrapper (there were various versions of the commercial), only to mutate into a Twisted while yelling "Goo!" at random intervals, before repeating the word again when the advert finishes.

References

  1. ^ "Cadbury launches Creme Egg Twisted". United Kingdom: Cadbury. http://www.thechocolatereview.net/2008/04/28/cadbury-launches-creme-egg-twisted/. Retrieved 2010-11-28. 

External links

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1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
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