The Program Exchange

The Program Exchange
The Program Exchange
Type Subsidiary
Industry Television syndication
Founded 1979
Headquarters TBA, United States
Key people TBA
Owner(s) Publicis
Parent ZenithOptimedia
Website The Program Exchange

The Program Exchange is a syndicator of television programs. It was originally founded as Program Syndication Services Inc. in 1973 and later launched the DFS Program Exchange in 1979, which became the DFS-Dorland Program Exchange from 1986 to 1987. From 1987 to 2008, it was a division of Saatchi & Saatchi North America, an advertising agency (which acquired Dancer Fitzgerald Sample, the original owners), and would later be acquired by Publicis in 2000. In 2008, Publicis transferred The Program Exchange from the Saatchi & Saatchi subsidiary to its ZenithOptimedia subsidiary; the logo was then changed to reflect this change. Their distribution catalog contains numerous animated cartoons, situation comedies and feature films.

The Program Exchange is a "barter syndicator", distributing programming on behalf of the shows' producers, many of them having their own cash distribution services. Instead of paying a cash fee, television stations who run these programs agree to a barter exchange (hence the syndicator name), wherein the station agrees to air a certain number of commercials for various General Mills products per program (Toyota commercials during the DFS era). This arrangement allows for the programs to air on stations that may not have large budgets to acquire them.

The Program Exchange currently only handles distribution for all titles listed below.


Children's series

Situation comedies


  • B. Smith: Simply Style
  • Funniest Pets & People (Brad Lachman Productions, GENCO Entertainment)

Feature films

Short form

  • B. Smith Cooking Vignettes
  • Cartoon Network Short Cartoons
  • Dr. Bob Arnot: Eat Better America
  • Healthy Break by Jake
  • Medical Minute
  • Nutrition Minute

Programs Formerly Syndicated by The Program Exchange

External links

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