Consumer-driven health care

Consumer-driven health care
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Defined narrowly, consumer-driven health care (CDHC) refers to third tier health insurance plans that allow members to use personal health savings accounts (HSAs), Health Reimbursement Accounts (HRAs), or similar medical payment products to pay routine health care expenses directly, while a high-deductible health insurance policy protects them from catastrophic medical expenses. High-deductible policies cost less, but the user pays routine medical claims using a pre-funded spending account, often with a special debit card provided by a bank or insurance plan. If the balance on this account runs out, the user then pays claims just like under a regular deductible. Users keep any unused balance or "rollover" at the end of the year to increase future balances, or to invest for future expenses.

This system of health care is referred to as "consumer driven health care" because routine claims are paid using a consumer-controlled account versus a fixed health insurance benefit. That gives patients greater control over their own health budgets. According to economist John C. Goodman, "In the consumer-driven model, consumers occupy the primary decision-making role regarding the health care they receive." Goodman points to a McKinsey study which found that CDHC patients were twice as likely as patients in traditional plans to ask about cost and three times as likely to choose a less expensive treatment option, and chronic patients were 20 percent more likely to follow treatment regimes carefully.[1]

Consumer driven health care received a boost in the U.S. in 2003, with passage of federal legislation providing tax incentives to those who choose such plans. Proponents argue that most Americans will pay less for health care in the long haul under CDHC not only because their monthly premiums will be lower, but also because the use of HSAs and similar products increases free-market variables in the health care system, fostering competition, which in turn lowers prices and stimulates improvements in service.

Critics argue that CDHC will cause consumers, particularly those less wealthy and educated, to avoid needed and appropriate health care because of the cost burden and the inability to make informed, appropriate choices. "Consumer-driven health care is badly named, because it's certainly not driven by consumers," said Jonathan Oberlander, political scientist, University of North Carolina, Chapel Hill. It's "really just shifting the cost of health care onto the backs of the patients." People with chronic illnesses, such as diabetes, will be hurt, because with a deductible of $3,000 to $4,000, such people will never be able to save anything in their savings accounts. "Employers like it because they're going to save money," but they're not going to fund these health care accounts adequately, he said. "Conservatives tend to support consumer-driven health care. They believe, as do a fair number of health economists, that people use too much health care, and use too much health care of little value. If you move to high-deductible plans, people will think twice. If I have a sore throat, instead of going to my physician, I'll have a cup of tea instead." [2]



Consumer driven health care plans had their origin in the U.S. in the late 1990s. It was developed as a business model for health ventures. They were designed to engage consumers more directly in their health care purchases. The initial conceptual model made cost and quality information available to the consumer, usually through the Internet.

HSAs are seen by proponents as a way to make health care more affordable and accessible in the U.S. The Medicare Prescription Drug, Improvement, and Modernization Act, which included provisions designed to stimulate the popularity of these plans, was passed by Congress in November 2003 and signed into law by President Bush in December 2003. The law expanded medical savings accounts, renaming them Health Savings Accounts and created tax incentives to encourage adoption of high-deductible health plans. Banks were empowered to create HSAs, which deliver tax-free interest to the holders, who can then withdraw money tax free to pay for qualified health care expenditures. To qualify for an HSA, the purchaser must also have a qualifying high-deductible health insurance plan. Over time, participants are allowed to contribute more (cumulatively) to the savings account than would be required to fulfill their annual deductible for a given year (although annual limits on pre-tax contributions [other than a 1-time IRA rollover option] are well below the annual deductible), and any unused portions of the account accrue without tax penalty so long as the funds are used only for qualified medical expenses.[3]

Further enhancements to HSAs went into effect in 2007.[4] The combination of tax breaks for premiums and the health savings account as well as a tax subsidy to pay for the catastrophic insurance premium of lower income individuals has boosted the popularity of these plans. By April 2007, some 4.5 million Americans were enrolled in HSAs; more than a fourth of those were previously uninsured.[5]

Another model of consumer driven health care is Health Reimbursement Arrangements (HRAs), which are employer-funded, and in which employers receive the tax benefits.

By 2007, an estimated 3.8 million U.S. workers, about 5 percent of the covered workforce, were enrolled in consumer-driven plans. About 10 percent of firms offered such plans to their workers, according to a study by the Kaiser Family Foundation.[6] In August 2008 the Atlanta Business Chronicle reported that enrollment in consumer-driven plans was increasing, accounting for 13% of all plans offered by employers.[7]

Other countries with experience in this type of health insurance include China, Taiwan, Singapore and South Africa.

Research on impacts

Researchers at the Carlson School of Management at the University of Minnesota (Stephen T. Parente),[8] Harvard University (Meredith Rosenthal), University of Illinois at Chicago (Anthony LoSasso) and RAND Health Insurance Experiment have examined results of these plans. Health insurers, Aetna, Wellpoint, Humana and UnitedHealth Group have all provided their own independent analyses as well.

In general, most studies, starting with the RAND study, conclude that increasing the costs (co-payments and deductibles) of health care to the patient reduces the consumption of health care, but it reduces the consumption of both appropriate and inappropriate care, and the reduction is greater for low-income patients. For example, Joseph Newhouse, in summarizing the RAND study, reported that visits to doctors and hospitals decline with higher cost sharing, "although for low income families such cutbacks reduced their use of beneficial as well as unnecessary services and was estimated to have increased rates of death from preventable illness."[9] However, proponents counter these findings with studies indicating that CDHCs have broad appeal, provide a new option for the uninsured, and are leading to new incentives for people to be more engaged in managing their health.[citation needed] One study found that the levels and trends of use of preventive and screening services by enrollees in consumer-directed health plans (CDHPs) was similar to that of enrollees in Preferred provider organization (PPO) plans. The authors concluded that "[p]eople enrolled in CDHPs such as those we studied do not underuse preventive services to any greater degree than do those in traditional PPOs."[10]

The Kaiser Family Foundation studied how consumer-driven health plans cover pregnancy. They found wide variations in cost sharing. Pregnant women could face exposure to high out-of-pocket costs under consumer-driven health plans, particularly when complications arise. In one scenario, a complicated pregnancy, with gestational diabetes, pre-term labor, cesarian section and neonatal intensive care, would cost $287,000. Under some consumer-directed health plans, the cost to the family would be $6,000, less than some traditional policies. But under other consumer-directed health plans, the cost to the family would be as high as $21,000.[11]

Information needs and providers

Key to CDHC's success is ready access of plan users to information about health products, services, and pricing. Critics of CDHC argue that the system will only saddle consumers with more expenses because free-market variables can never exist in health care due to lack of pricing transparency. "Despite the theory (as expressed in the Economic Report of the President) that health insurance with higher deductibles will lead to consumers shopping around for health services (based on price and quality), the reality of...inadequate information in the marketplace about health care quality and prices precludes the workability of a 'consumer-choice' type of model," Gail Shearer, director of health policy analysis for Consumers Union, told the Joint Economic Committee of the U.S. Congress in February 2004.[12]

Jessie Gruman, who interviewed 200 patients and families about how they used scientific information after devastating medical diagnoses, said, "I fear that the trend toward consumer-driven health care will disproportionately damage the health of the less educated and less wealthy, and that the net effect on the nation's health has already proved negative." She concluded that most patients are unable to make critical decisions about their health care in the consumer-driven model. But Some people, called "monitors," track down detailed information, while other people, called "blunters," don't want information. One blunter, a theoretical physicist, said he would be "insulted" if someone read 15 papers on theoretical physics and asked him to help design an experiment; he pays his doctor to explain his choices. A "monitor," a lawyer, applied her legal research skills but couldn't think clearly enough to decide. People turn to the Internet, become overwhelmed, or don't understand the significance of the information. "Most health information is bad news," is stressful, and makes decisions even more difficult.[13]

According to Robert Reischauer, president of the Urban Institute and vice chairman of the Medicare Payment Advisory Commission, "Accessible information on the quality, price, effectiveness and efficiency of health-care services and providers is developing rapidly, but is nowhere near the minimum standard assumed by well functioning CDHC. And employers, bound in part by Treasury Department regulations, do not vary deductibles, catastrophic caps or contributions to HSAs and HRAs to workers' family incomes or health status as equitable CDHC would call for....Many things we buy in health care are pieces of larger packages which are undefined when the decisions are made concerning whether to purchase and where to purchase. For example, when one goes to the doctor because of a particular set of symptoms, the doctor ask a number of questions which leads to a series of recommended tests whose results then determine an appropriate treatment regime. One could select the doctor to visit on the basis of price and quality but that is no guarantee that the package of tests and treatments that resulted would be the lowest cost or highest quality....The costs of the really expensive treatments would be largely unaffected."[14]

But proponents of CDHC, such as former House Speaker Newt Gingrich, have pointed to the rise of the Internet and online comparative shopping health services as one reason they believe the CDHC model is viable.[15] In 2006, several technology firms, such as Vimo, HealthSouk and My Health Direct, emerged to take advantage of what they believe will be a new market for comparative health care shopping with the rise of CDHC plans and with the goal of leveraging the Internet to increase price transparency in the health care market.[16]

Consumer satisfaction

Consumer satisfaction results have been mixed. While a 2005 survey by the Blue Cross and Blue Shield Association found widespread satisfaction among HSA customers,[17] a survey published in 2007 by employee benefits consultants Towers Perrin came to the opposite conclusion; it found that employees currently enrolled in such plans were significantly less satisfied with many elements of the health benefit plan compared to those enrolled in traditional health benefit plans.[18]

Some policy analysts say that consumer satisfaction doesn't reflect quality of health care. Researchers at Rand Corp. and Department of Veterans Affairs asked 236 elderly patients at 2 managed care plans to rate their care, then examined care in medical records, as reported in Annals of Internal Medicine. There was no correlation. "Patient ratings of health care are easy to obtain and report, but do not accurately measure the technical quality of medical care," said John T. Chang, UCLA, lead author.[19][20][21]

See also


  1. ^ Goodman, John (2006), "Consumer Driven Health Care", Networks Financial Institute Policy Brief, Indiana State University, 
  2. ^ Fresh Air from WHYY, July 9, 2007. Diagnosing U.S. Health Care — and 'Sicko,' Too. Terry Gross interviewing Jonathan Oberlander, associate professor, University of North Carolina, Chapel Hill.
  3. ^ "2010 Publication 969". U.S. Department of the Treasury - Internal Revenue Service. 2011-01-14. Retrieved 2011-05-02. 
  4. ^ "President Bush Signs Bill to Make Health Care more Affordable, Accessible" (Press release). U.S. Department of the Treasury. 2006-12-20. Retrieved 2007-07-10. 
  5. ^ "4.5 Million Enrolled in Health Savings Account Plans" (Press release). America's Health Insurance Plans. 2007-04-02. Retrieved 2007-07-10. "The full census is available at" 
  6. ^ Employer Health Benefits 2007 Annual Survey, Kaiser Family Foundation, 2007-09-11, accessed 2007-10-28
  7. ^ "Survey shows consumer-driven health plans growing in popularity," Atlanta Business Chronicle, August 19, 2008
  8. ^ "". Carlson School of Management, University of Minnesota. Retrieved 2007-07-10. 
  9. ^ Newhouse JP, Consumer-directed health plans and the RAND health insurance experiment, Health Affairs 2004;23:107-13 (Cited in BMJ 334:238)
  10. ^ John W. Rowe, Tina Brown-Stevenson, Roberta L. Downey, and Joseph P. Newhouse, "The Effect of Consumer-Directed Health Plans on the Use of Preventive and Chronic Illness Services," Health Affairs, Volume 27, Number 1, January/February 2008
  11. ^ Maternity care and consumer-driven health plans, Kaiser Family Foundation, June 2007.
  12. ^ "Testimony of Gail Shearer, Director, Health Policy Analysis, Washington Office, Consumers Union before the Joint Economic Committee, on Impact of "Consumer-Driven" Health Care on Consumers" (PDF). Consumers Union. Retrieved 2007-07-10. 
  13. ^ "Promises and Pitfalls in Consumer Decision Making" (PDF). Keynote Address: Transforming Consumer Decision Making Conference, Park City, Utah, 22 September 2005, by Jessie Gruman, PhD, Executive Director, Center for the Advancement of Health. Archived from the original on 2007-11-29. Retrieved 2007-07-10. 
  14. ^ "Consumer Choice: Can It Cure The Nation's Health-Care Ills?". The Journal Report: Big Issues (Wall Street Journal). 2005-12-13. Retrieved 2007-07-10. "Consumers are increasingly being asked to bear more of the costs and responsibility of their health care, in a growing trend called consumer-driven health care, or CDHC."  Debate between American Enterprise Institute scholar Joseph Antos, formerly assistant director for health and human resources at the Congressional Budget Office; John C. Goodman, founder and president of the National Center for Policy Analysis; and Robert Reischauer, president of the Urban Institute and vice chairman of the Medicare Payment Advisory Commission.
  15. ^ "The Last, Best Hope for Healthcare". 2006-07-31. Archived from the original on 2007-03-12. Retrieved 2007-07-10. Op-ed originally published in the Chicago Sun-Times
  16. ^ Salemi, Tom (2006-05-25). "Prognosis Positive: Web Health Ventures". Wall Street Journal. Retrieved 2007-07-10. 
  17. ^ "Surveys Indicate Consumers Are Happy With HSA Offerings, But Want Some Changes In Custodial Accounts". HSA Archived from the original on 2007-04-15. Retrieved 2007-07-10. 
  18. ^ "Without the Correct Approach and Implementation, Long-Term Effectiveness of Account-Based Health Plans Could Be Undermined, Towers Perrin Research Shows" (Press release). Towers Perrin. 2007-05-22. Retrieved 2007-07-10. "As compared to traditional health benefit plan participants, ABHP members are less comfortable with the level of financial risk their plan exposes them to, less likely to understand how the plan works, less favorable about how easy it is to use the plan, less favorable about the clarity of communication around benefit change and less satisfied with the basic elements of their plans." 
  19. ^ Wessel, David (2006-09-07). "In health care, consumer theory falls flat". Capital (Wall Street Journal). Retrieved 2007-07-10. 
  20. ^ RAND Corporation, News Release, May 1, 2006, Rand study finds patients' ratings of their medical care do not reflect the technical quality of their care.
  21. ^ Patients' Global Ratings of Their Health Care Are Not Associated with the Technical Quality of Their Care, John T. Chang, et al., Ann Intern Med. 2 May 2006;144(9):665-72. [PMID16670136]

External links

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