Generally Speaking Production Network

Generally Speaking Production Network
Generally Speaking Production Network
GSPPN logo (320px).png
Status Active
Founded December 16, 2005 (2005-12-16)
Founder Cliff and Stephanie Ravenscraft
Country of origin  United States
Headquarters location Hebron, Kentucky, USA
Distribution Worldwide
Publication types Podcasts
Nonfiction topics Balanced living
Business & technology
Revenue US$8,000/month (June 2007)[1]
Official website

The Generally Speaking Production Network (GSPN) is an online media production company founded by Cliff and Stephanie Ravenscraft on December 16, 2005.[2]




A fan of the television series Lost, and inspired by Leo Laporte and his this Week in Tech podcast, Cliff Ravenscraft began with a Lost-discussion podcast after only finding one other on the subject in 2005. Ravenscraft began the podcast as a hobby with no experience in broadcasting, radio, or television; in a June 2007 interview with Podcast User Magazine, Ravenscraft confessed that "he didn’t put a lot [of] preparation into the show at first, and that his audio was poor, but [...] the content was in high demand." Ravenscraft gathered thousands of listeners in only a few weeks, and quickly added his wife Stephanie to the podcast.[3][1]

Soon thereafter, they launched a second Lost podcast, followed by podcasts discussing faith and family issues, and one about Cliff's life (originally titled My Crazy Life). In December 2008, Cliff Ravenscraft had worked in the insurance industry for eleven years when he left his $87,000 per-year job at Jack Lillie Insurance (his stepfather's firm) to begin podcasting full-time.[3][4] Though Cliff had to withdraw $14,000 from his IRA in 2008, he claims that since October 2009 GSPN was producing "more money every month that [he's] ever made in [his] life."[4]


Stephanie and Cliff Ravenscraft

Cliff Ravenscraft (born c. 1972/1973) grew up in Erlanger, Kentucky and graduated Conner High School in 1992. In 2001, Ravenscraft was an associate pastor of a Highland Heights, Kentucky church for which he blogged about his faith in his "Almost Daily Devotional". Building upon a childhood interest in CB radio, and after he began the Weekly LOST Podcast, Ravenscraft switched from blogging to podcasting for the ease he found in the latter.[4]

Cliff and his wife Stephanie have three children, Meagan, Matthew, and McKenna.[4] The elder two Ravenscraft children have produced their own GSPN podcasts, The World According To Meagan and Gaming With Matt respectively.[5][6]



GSPN only advertises on two of its podcasts, and has very strict requirements as to where and how advertisements will be implemented. In addition, GSPN offers a subscription service for US$10 a month which strips ads for subscribers, and gives them access to additional podcast material and a daily blog; GSPN had more than 80 listeners subscribe to the service in its first two weeks.[3] As of July 2010, GSPN currently lists 24 separate podcasts, divided by subject matter:[7]

Balanced Living podcasts
About the Church, Almost Daily Devotional, Biggest Loser, Family From the Heart, Full Time Mom, Pursuing A Balanced Life (previously My Crazy life), and Watermark Church
Business & Technology podcasts
Business Tech Weekly, Facebook 101, Help I Got a Mac, Podcast Answer Man, Social Media Serenity, and Virtual Assistant Podcast
Entertainment podcasts
Desperate Housewives, Doctor Who, Gaming With Matt, Grey's Anatomy, Heroes, Musically Challenged, Private Practice, The World According To Meagan, TV Talk, Twilight Saga Podcast, and Weekly LOST Podcast

Weekly LOST Podcast

I started the Weekly Lost Podcast in 2005 because I wanted to combine my love of technology with my love of Lost.

Cliff Ravenscraft, on starting podcasting[8]

Cliff Ravenscraft began GSPN and his podcasting career with his Lost podcast, and it "changed his life".[9][4] Stephanie Ravenscraft introduced her skeptical husband to the series and, after watching the first season finale in May 2005, he was hooked. Seven months later, Cliff recorded the first episode of the Weekly LOST Podcast for 30 minutes, the first official GSPN production.[4][10]

As of July 2010, there are 261 episodes of the Weekly LOST Podcast which, produced in Hebron, Kentucky, has fans in France, England, Belgium, Qatar, Austria, and Australia among its over 50,000 subscribers.[11][4][9] On May 23, 2010, GSPN hosted an internationally-attended party to watch the series finale of Lost; guests from Belgium, the Netherlands, and from California to Connecticut reserved the entirety of the restaurant Bistro 737 at the Cincinnati Airport Hilton Hotel in Florence, Kentucky.[4][9][12]

Cancelled podcasts

  • GSPN produced a podcast dedicated to the TV series Drive, but stopped after the show was canceled in April 2007.[13][14]

Related services

In addition to producing and publishing their podcasts, the Ravenscrafts offer consulting for others interested in beginning podcasting, as well as setting up a website and all the amenities necessary to begin podcasting.[3] In 2008, GSPN submitted an application to Apple's App Store, but despite having similar functionality to other approved applications, was rejected;[15] the application was later accepted.[16]

See also

  • List of podcasting companies


  1. ^ a b Juliano, Mark (June 2007). "Podcaster Profile: Cliff Ravenscraft: Generally Speaking Podcast Network". Podcast User Magazine (17). "What do an insurance agent, a pastor, a father and family man and a podcaster have in common? No, this isn't some barroom joke, but it does describe podcasting zealot Cliff Ravenscraft." 
  2. ^ Ravenscraft, Cliff and Stephanie. "Generally Speaking Production Network ( What is". Hebron, Kentucky, USA: Ravenscraft Enterprises, LLC d/b/a Generally Speaking Production Network. Retrieved 2009-10-17. 
  3. ^ a b c d Barlas, Pete (2008-06-20). "Former Insurance Salesman Turns 'Lost' Obsession Into Online Career". Investor's Business Daily (Los Angeles County, California: William O'Neil + Co. Incorporated). Retrieved 2008-06-20. 
  4. ^ a b c d e f g h Kiesewetter, John (2010-05-23). "Finding a career in Lost". The Cincinnati Enquirer (Cincinnati, Ohio, USA: Margaret Buchanan): pp. D1/D4. 
  5. ^ Ravenscraft, Cliff and Stephanie. "Generally Speaking Production Network ( The World According To Meagan". Hebron, Kentucky, USA: Ravenscraft Enterprises, LLC d/b/a Generally Speaking Production Network. Retrieved 2010-07-10. 
  6. ^ Ravenscraft, Cliff and Stephanie. "Generally Speaking Production Network ( Gaming With Matt". Hebron, Kentucky, USA: Ravenscraft Enterprises, LLC d/b/a Generally Speaking Production Network. Retrieved 2010-07-10. 
  7. ^ Ravenscraft, Cliff and Stephanie. "Generally Speaking Production Network ( Subscribe". Hebron, Kentucky, USA: Ravenscraft Enterprises, LLC d/b/a Generally Speaking Production Network. Retrieved 2010-07-10. 
  8. ^ "HOOKED!" (in British English). On (London, England, UK: BT Vision) (five): 12. July/August 2008. 
  9. ^ a b c Lang, Derrik (2010-05-14). "'Lost' fans plan series finale parties". Bloomberg Businessweek (New York City, USA: Bloomberg L.P.). ISSN 0007-7135. Retrieved 2010-07-10. 
  10. ^ Cliff Ravenscraft. 001 LostCast 12-16-2005 – 413-521-0958 Generally Speaking Production Network. (2005-12-16). Podcast accessed on 2010-07-10.
  11. ^ Ravenscraft, Cliff and Stephanie. "Generally Speaking Production Network ( Weekly LOST Podcast". Hebron, Kentucky, USA: Ravenscraft Enterprises, LLC d/b/a Generally Speaking Production Network. Retrieved 2010-07-10. 
  12. ^ "'Lost' fans plan series finale parties". Associated Press. Youngstown, Ohio: WFMJ-TV. Retrieved 2010-07-10. 
  13. ^ Cliff and Stephanie Ravenscraft. 001 Doctor Who – Season 3 Episode 01 Smith and Jones Generally Speaking Production Network. (2008-01-08). Podcast accessed on 2010-04-10.
  14. ^ Schneider, Michael (2007-04-25). "'Drive' runs out of gas". Variety. Los Angeles, California, USA: Reed Business Information. Retrieved 2010-04-10. "Fox parks drama after four episodes" 
  15. ^ Needle, David (2008-09-19). "iPhone Apps Policy Stirs Discontent". (WebMediaBrands). Retrieved 2009-10-19. 
  16. ^ " for iPhone, iPod touch, and iPad on the iTunes App Store" (itms). Apple Inc.. 2008-11-10. Retrieved 2010-04-27. 

External links

Wikimedia Foundation. 2010.

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