List of McDonald's products


List of McDonald's products
McDonald's
Type Public
Traded as NYSEMCD
Dow Jones Industrial Average Component
Industry Restaurants
Founded May 15, 1940 in San Bernardino, California;
McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois
Founder(s) Richard and Maurice McDonald McDonald's restaurant concept;
Ray Kroc, McDonald's Corporation founder.
Headquarters Oak Brook, Illinois, U.S.
Number of locations 33,000+ worldwide[1]
Area served Worldwide
Key people James A. Skinner
(Chairman & CEO)
Products Fast food
(hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast)
Revenue increase US$ 24.075 billion (2010)[2]
Operating income increase US$ 7.473 billion (2010)[2]
Net income increase US$ 4.949 billion (2010)[2]
Total assets increase US$ 31.975 billion (2010)[2]
Total equity increase US$ 14.634 billion (2010)[2]
Employees 400,000 (January 2010)[2]
Website McDonalds.com
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McDonald's original restaurant in San Bernardino, California served only hamburgers, milkshakes, and french fries. While still based on hamburgers, today's menu includes numerous other items that have been added through the years. Below are listed the basic items sold by the company.

Contents

Burgers

All beef patties are grilled; seasonings consisting primarily of salt and black pepper.

  • Big Mac: Along with the Quarter Pounder with cheese, this is one of the two McDonald's signature menu items. Introduced in 1967 as a response to the flagship burger at Big Boy restaurants. Two 1.6-ounce (45 g) (approx. uncooked weight) ground beef patties, special Big Mac sauce (similar to Thousand Island dressing), shredded iceberg lettuce, cheese, two pickle slices, and re-hydrated onions on a toasted sesame seed bun, with an additional middle bun (called a "club layer") separating both beef patties. In Australia a Big Mac average serving size is 201 grams. In most European markets, a wrap called the Greek Mac was sold. It consists of two burger patties wrapped in a pita with yogurt sauce, tomato slices, iceberg lettuce and onions. The sandwich is offered in Belgium, Bulgaria, the Czech Republic, Cyprus, Poland, Portugal, Russia, Serbia (seasonal), Spain, and selected outlets in the United Kingdom.
  • Quarter Pounder: Along with the Big Mac, this is one of the two McDonald's signature menu items. 4-ounce (113 g) (approx. uncooked weight) ground beef patty with ketchup, mustard, slivered onions, two pickle slices (many countries don't include pickles), and two slices of cheese. The Quarter Pounder was invented by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, at his McDonald's in Fremont, California, in 1971.[3] In some markets unfamiliar with Imperial measurements (such as France), it is known as a Royal Cheese, or variants thereof, such as McRoyale.[4] Also available as the Double Quarter Pounder with Cheese, which includes another patty of the same proportions and a slice of cheese, or as a quad sandwich in parts of Australia.
  • Hamburger and cheeseburger: a 1.6-ounce (45 g) ground beef patty, with 0.125 ounces (3.5 g) ketchup, mustard, a single dill pickle, re-hydrated onions, on a toasted bun. At one time early in McDonald’s history, the pickle was removed from the sandwich.[5] Also sold as a double or triple, adding an extra pickle slice for each beef patty added. The double cheeseburger was originally offered as a promotional item in the 1950s, and was added to the regular menu in 1965. A triple burger and a bacon double cheeseburger are optional items and are not always available in all restaurants or markets. A green chilli double cheeseburger with chilli peppers is offered in New Mexico. In Australia the average serving size for a Cheeseburger is 110 grams.
  • Double Cheeseburger has two 1.6-ounce (45 g) ground beef patties, with 0.125 ounces (3.5 g) ketchup, mustard, two slices of dill pickle, re-hydrated onions, and two pieces of cheese on a toasted bun.
  • McDouble, similar to a Double Cheeseburger, but with just one slice of cheese. Reintroduced as a permanent dollar-menu item in December 2008 – had previously been a short term product in 1997, advertised with "Eddie the Echo."
  • The Big N' Tasty, introduced in 1997, is a 4-ounce (113 g) beef patty with ketchup, mayonnaise with a grill flavoring, diced onions, two pickles, leaf lettuce, and a tomato slice, on a toasted bun. It was devised to resemble Burger King's Whopper sandwich.[6] It is also known as the Big Xtra in Slovenia and most of Canada; the McXtra in Québec, Canada; the McFeast Deluxe in Australia; the Big Tasty (without the 'N') in Brazil, Bulgaria, France, Germany (without ketchup), Ireland, The Netherlands, Poland, Sweden, the United Kingdom; the Quarter Pounder Deluxe in South Africa; and the McNifica (a play on Spanish magnifica, 'wonderful') in Mexico and Latin America. It was taken off menu boards on September 1, 2010, replaced with a "2 Cheeseburger Meal", and only sold as a sandwich. As of January 1, 2011, it is no longer available as a sandwich either in U.S. locations, but it is still sold outside America.
  • Angus Third Pounders – There are four sandwiches: the Angus Deluxe (American cheese, sliced red onions and sliced red tomatoes, iceberg lettuce, pickles, mustard, and mayonnaise); Angus Mushroom and Swiss (sautéed mushrooms, Swiss cheese and mayonnaise); Angus Bacon and Cheese (bacon, American cheese, sliced red onions, mustard, ketchup and pickles); and the Angus Chipotle BBQ Bacon (chipotle sauce, red onions, pickles, bacon, and American cheese) In Ontario it is the called the Angus Deluxe, with or without bacon, cheese, or both. Cheddar cheese is used on the Angus Deluxe in Canada instead of American cheese. In Australia and New Zealand, there are three Angus burgers sold; The Grand Angus (which is a clone of the Angus Deluxe) and the Mighty Angus (which resembles the Angus Cheese and Bacon, but with no pickles and mayonnaise and onion relish replacing the ketchup and mustard). Also for a limited time only, the Angus The Third, similar to the Grand Angus, but with no mustard and made with a tomato chilli relish and only one slice of cheese. For a limited time, Angus the Great was also sold, a clone of the Angus Mushroom and Swiss.
McDouble cheeseburger.
The McDouble.

Chicken, fish and pork

  • McChicken – Also offered as the Hot 'n Spicy in some markets, it is a mildly spicy chicken sandwich. Made from 100% ground white meat chicken, mayonnaise, and shredded lettuce, on a toasted bun. It was introduced in 1980, then later removed, but then later reintroduced in 1988. In some markets it is not spicy, and in others a cajun spiced version is also offered. It still remains one of the biggest sellers, just behind the Big Mac. This was replaced with the Crispy Chicken Deluxe in 1996 and brought back in 1998. In Australia the average serving size for a Mc Chicken is 185 grams.
  • Premium chicken sandwiches – The Classic is a rebranding of the Crispy Chicken and Chicken McGrill sandwiches, with mayonnaise, leaf lettuce, and a tomato slice. The Ranch BLT contains ranch sauce instead of mayonnaise and includes bacon. The Club is similar to the Classic with added bacon and a piece of Swiss cheese. In Latin America, there are the Classic, the Club, but instead of the BLT, a Honey-mustard chicken sandwich. All are served on a whole-grain roll, with either a grilled or crispy chicken breast.
  • Southern Style Chicken Sandwich – A southern-style fried chicken breast filet, on a steamed bun, dressed with butter and two pickles. Nearly identical to a Chick-fil-A chicken sandwich.
  • Snack Wrap – McDonald's version of a wrap made with white meat chicken breast (crispy or grilled), lettuce, shredded Cheddar cheese and Monterey Jack cheese, and a sauce (Spicy Buffalo, Ranch, Honey Mustard, Chipotle barbecue, or Salsa Roja, the breakfast sauce on the McSkillet), wrapped in a soft flour tortilla. Officially launched on July 1, 2006. Chipotle BBQ is the most recent flavor. Available in the United States, The Netherlands, United Kingdom, Canada, Australia and Brazil.[7][8][9] There is also a Mac Snack Wrap which features the fixings of the Big Mac, but without the bun and wrapped in a tortilla shell, and uses one half of a piece of quarter meat.[10]
  • Chicken Fajita – Chicken, cheese, red and green bell peppers, and diced onions in a flour tortilla. Comes with Picante sauce packets on request, which are available in mild and spicy. Available in only a few markets.
The McRib
  • Chicken McNuggets – Introduced in 1980 as a replacement for the McChicken, these are small chicken chunks served with dipping sauces of Barbecue, Sweet n' Sour, Honey, and Hot Mustard. Available in 4, 6, 10 (originally 9), or 20 pieces. Up until 2003, they were a combination of liquified white and dark meat, now they are made with only liquefied white meat. In 2011, 4 new dipping sauces were introduced and added to the lineup: Sweet Chili, Honey Mustard, Spicy Buffalo, and Creamy Ranch.
  • Filet-O-Fish – A whitefish fillet with tartar sauce and a half slice of cheese, on a steamed bun. It was introduced in Cincinnati in 1962 when it was discovered that many Roman Catholics chose to eat at Frisch's Big Boy on Fridays and during Lent, as it offered a fish sandwich so they could go without meat.[13] This was replaced with the Fish Filet Deluxe in 1996 and brought back in 1998 abiet a larger fish patty.
  • McRib – A sandwich featuring boneless pork with barbecue sauce, slivered onions, and pickles. First seen in test-market stores near interstate highways around Milwaukee and Madison, Wisconsin, in the late 1970s (along with early tests of personal-sized pizza) the McRib was more widely released in 1981, but pulled from menu in 1985. Now released annually in the US as a limited time promotion. Since 2005, the McRib has reappeared in late October and stays on the menu for one month. This limited time marketing strategy was parodied on The Simpsons, with the "Krusty Burger Ribwich". The McRib was released in Canada as a promotional sandwich from March 18 through April 8, 2008 and again in summer 2011. The McRib is presently on some European menus, e.g. Germany.[14] The sandwich is being sold again for 3 weeks in the U.S. starting on October 24, 2011.[15]

Other products

McDonald's French Fries
  • McDonald's first introduced salads to its menu in 1985. Since that time, they have restructured their salad lines several times. In the U.S., the newest salad offerings are part of the McDonald's Premium line. First introduced in 2003, the Premium Salads all are a mixture of iceberg lettuce and a special lettuce assortment (romaine, etc.), with cherry tomatoes and different toppings to differentiate them; additionally all salads can be topped with warm grilled or crispy chicken. All of its salads are part of McDonald's move towards creating a healthier image.
  • The Happy Meal/Mighty Kids Meal – McDonald's capitalized on Burger Chef's Funmeal concept of a children's meal when it introduced the first Happy Meal in 1979. The meal includes an entrée, a side dish, a beverage and a free toy gift. Happy meals include a tiny order fries (far less than a small order of fries) and fruit, optional sauce for fries, and a choice of nuggets, a single patty burger, or wraps. An additional product, Pasta Zoo was discontinued in 2008. The Mighty Kids Meal contains more food than the Happy Meal, less than the adult meal, and still contains a toy.

The toy is usually a product tie-in with a movie or popular television show.

  • In the U.S., the entrée is a choice of hamburger, cheeseburger, or a four or six piece order of Chicken McNuggets; the sides are fries and sliced apple with caramel dip. Milk, chocolate milk, boxed apple juice, and the traditional soda are choices for drinks. Some U.S. franchises also include a small cellophane package of McDonaldland cookies. In 2009, McDonald's offered a Happy Meal Wrap, but it was discontinued later that year due to low sales.
  • In the UK, the entrée is a choice of hamburger, cheeseburger, four Chicken McNuggets, or three fish sticks; the sides are a choice of fries, carrot sticks or sliced apples and grapes. Organic milk, Tropicana orange juice, apple and blackcurrant Robinsons Fruit Shoot, milkshakes, water and the traditional soda are the choices for drinks.
  • In New Zealand and Australia, the entrée is a choice of hamburger, small serving of pasta animals with tomato sauce, cheeseburger, three or six piece order of Chicken McNuggets or a crispy or seared Chicken Snack Wrap; the sides are a choice of french fries or apple slices. Thickshake, boxed chocolate milk, apple or water pop tops, orange juice, and the traditional soda are choices for drinks.
  • In Canada, the entrée is a choice of hamburger, cheeseburger, four piece Chicken McNuggets, grilled cheese, or chicken snack wraps; the sides are a choice of fries or apple slices with caramel dip. Milk, chocolate milk, boxed apple juice, orange juice, and the traditional soda are choices for drinks.
Chicken McNuggets
  • In Belgium, the entrée is a choice of hamburger, cheeseburger, four piece order of Chicken McNuggets, McFish or a Ketchup Wrap.
  • McDonald's line of larger chicken sandwiches (The Classic, Club, Ranch BLT and Southwest), which are part of the McDonald's Premium line were introduced in July 2005 as part of McDonald's menu revamp.
    • The Classic includes Lettuce, Tomato, and Mayo.
    • The Club also has Lettuce Tomato and Mayo, but also comes with Swiss cheese and bacon.
    • The Ranch BLT comes with a creamy ranch sauce, bacon, lettuce and tomato.
    • The Grand Chicken Burger: Large chicken patty with two layers of cheese, tomatoes, lettuce and sauce
    • The Southwest comes with a southwest style anchovie chili sauce, lettuce, tomato, and spicy pepperjack cheese.
  • All four can be chosen with either crispy or grilled chicken and all are served on a wheat ciabatta bun.
  • Deli Choices is a line of deli-style sandwiches that are sold internationally. It is targeted at health-conscious customers and is available in Australia, Austria, Canada, Germany, and Britain, and is testing in the United States. It is similar to the McHero sandwich, sold in parts of the United States.
  • McDonald's sells French fries as its primary side order. Until 1967, French fries were never frozen, but were cut on-site from potatoes and immediately fried. In some international locations, they sell potato wedges, a type of French fry that is thick cut and wedge shaped and fried onion pieces that are similar to onion rings.
  • Many McDonald's locations in Wal-Mart stores offer freshly popped popcorn and soft pretzels in addition to the normal menu. In PA stores, only soft pretzels are offered as a side option.
  • McKinley Mac – A burger that looks like the Big Mac, but it uses two quarter pound beef patties. Sold only in Alaska.
  • McLobster – Some McDonald's restaurants in New England and the Canadian Maritimes offer lobster rolls as a seasonal menu item, called the McLobster.
  • McCrab – In response to the McLobster, McDonald's along the southern coast of the Delmarva peninsula (comprising parts of Delaware, Maryland and Virginia) developed the McCrab sandwich, a McDonald's version of the Chesapeake crabcake.
  • Poutine – In Quebec and New Brunswick, two French speaking Canadian provinces, McDonald's also offers Poutine which consists of French fries and cheese curds, covered with brown sauce. Poutine was also a menu item for a limited time only in the mid 90s in select locations in Ontario, Canada, including Timmins.[16]
  • Brownie Melt – similar to a Cinnamelt, it is a rich chocolate brownie with chocolate and white frosting.
  • McRice – Most McDonald's restaurants in countries in Asia serve the product due to customers demand. It is normal rice.
  • Angus Snack Wrap – Wrap with Angus burger introduced to the US market on August 9, 2010. Angus Snack wraps are available three ways: Deluxe (lettuce, tomato, onions, pickles, American cheese, mayo, mustard); Bacon & Cheese (onions, pickles, American cheese, ketchup, mustard, a strip of bacon); and Mushroom & Swiss (sauteed mushrooms, Swiss cheese, mayo). The Angus Wrap uses 1/2 of a regular Angus burger pattie.[17]
  • The McVeggie burger – a vegetarian burger on a whole wheat bun. Available in India and Slovenia.
  • The menu in India has numerous unique items:
    • Chicken Maharaja Mac – like a Big Mac, but with two pressed spiced chicken patties instead of beef, served with a mustard sauce
    • Paneer Salsa Wrap ("paneer is an Indian unsalted white cheese).
    • Chicken Mexican Wrap
    • McAloo Tiki – Breaded potato patty with onion and tomato on a plain bun ("aloo" is "potato").
    • Chicken McGrill

Breakfast

McDonald's introduced breakfast foods for the first time in 1972.

Egg McMuffin
  • McDonald's primary breakfast offerings are breakfast sandwiches.
    • McMuffins are McDonald's signature breakfast sandwich, first sold at select restaurants in 1972 as the Egg McMuffin, just five years before breakfast officially went into effect, it consists of a fried egg, Canadian Bacon and American cheese on a toasted English muffin. Sausage or bacon McMuffins are also available.
    • McDonald's offers a line of breakfast sandwiches: bagels, biscuits, and a special type of maple flavored pancake called McGriddles. All can all be ordered with sausage, ham or bacon, with an optional choice of cheese and/or egg. Regional meat offerings include fried chicken, steak, spam and bacon.
    • The McDonald's Hamdesal is a new breakfast sandwich which consist of a slice of ham on pandesal, which can be ordered plain, with eggs or with cheese. This sandwich is currently available in the Philippines.[18]
  • There are two styles of breakfast burritos available. The Sausage Burrito is made with a flour tortilla, sausage, American cheese, eggs,onions and peppers. The new McSkillet wrap burrito adds potatoes and salsa. Chicken and steak variants of the McSkillet exists in limited areas. Outside the US, the breakfast burrito may be called a breakfast wrap.
  • Additional breakfast items include hotcakes; several breakfast platters with eggs, hash browns and meats or breads; a type of cinnamon roll called a Cinnamon Melt; and Danish. Biscuits and gravy are available in parts of the southern US.
  • Oatmeal was added to the breakfast menu on December 27, 2010, after it test marketed well in Washington, DC and some parts of Maryland. In the test market areas, oatmeal started selling in March 2010.
  • Waffles with the maple syrup already baked in (similar to the McGriddle pancakes) were introduced in some markets in 1999.[citation needed]
  • Hawaiʻi and Guam McDonald's offers local breakfast items such as Spam, Portuguese sausage and fresh cut pineapple.
  • Cinnamon Melts-a popular cinnamon roll type item with cream cheese icing.

Beverages

(Varies regionally):

  • McDonald's primary soft drink supplier is the Coca-Cola Company, except in restaurants which fall under an overall contract with PepsiCo. For example: the Mall of America, the Detroit Metropolitan Wayne County Airport and the University of Maryland, College Park Student Union. In the US and Canada, Cadbury-Schweppes supplies Dr Pepper.
  • S&D Coffee, Gavina and Kraft supply McDonald's Premium Roast Coffee for McDonald's US restaurants besides the New England area. Green Mountain Coffee Roasters supplies Newman's Own branded coffee for McDonald's New England area restaurants.
  • Hot and iced tea (supplied by S&D Coffee in the US), hot chocolate, various juices and other regional beverages are available in various markets.
  • The McCafe is an umbrella term for lattes, espresso, iced coffee, hot chocolate, mocha, smoothies, and other drinks that are sold in several markets worldwide.
  • Milkshakes are available in all of McDonald's US and global markets (except for the Argentinian and Paraguayan branches)[citation needed]. Permanent flavors are vanilla, strawberry, and chocolate; regional or seasonal flavors include Caramel, Coffee, Cherry, Eggnog (during Christmas), Banana, Pumpkin (during Halloween), Strawberry Banana, Lime, Mango Raspberry, Honeycomb, Arctic Orange (sherbet), Orange Cream, Shamrock Shake (a green, spearmint Limited Time Offer shake for St. Patrick's Day), Chocolate Mint, and Rolo (available only in Canada and the UK. This flavoured milkshake was also available in the Republic of Ireland during the summer of 2007 for a limited time only). In June 1975, 13 months before the celebration of the United States Bicentennial, McDonald's introduced a blueberry-flavored shake in order to advertise "Red, White, and Blueberry Shakes" for independence day celebrations, and lasting through August of that year. The run was repeated in summer 1976, but not since. In the U.S., starting in February 2010, "Triple Thick Shakes" were discontinued and new McCafe Shakes were introduced, which are the same shakes as before, save the addition of whipped cream and a cherry on top, and a significant reduction in size.
  • Beer of different brands (varies locally) is available at McDonald's in France, Belgium, Germany, Spain, Portugal, Romania, Lithuania, Czech Republic, Italy and Slovenia.
  • Irn-Bru is available in some Scottish McDonald's locations.
  • McDonald's also offers 1% milk, 1% chocolate milk, and apple juice, most often as replacements for fountain drinks in Happy Meals.
  • As of 2009, McDonald's New Zealand and Australia began offering Frozen Coke as part of their menu. It is available in medium or large sizes or a 'Mini Value-Pick' size.

Desserts

McDonald's apple pies
  • A soft serve ice cream product is available in several forms, including sundaes, cones (either vanilla, chocolate (Most McDonalds have discontinued to sell it, due to it being an "optional" item) or chocolate-dipped), and as the primary ingredient in the McFlurry. As with many other formulations of soft serve, cellulose gum is utilized as an extender and thickener.[19]
    • The McFlurry is a vanilla ice cream dessert that has pieces of candy or cookies mixed into it.The Flavours are crushed Oreo, M&m mini's, and a range of crushed biscuits. McDonald's also does limited time only flavours e.g. for Shrek 3 it released the Ogre-Load flavour. In Australia they had a special range for their 40 years in Australia cerebration the flavours where: Double choc fudge, bubblegum squash, strawberry crumble and caramel cookie. The mixing blade for the dessert is actually a specially designed spoon with a hollow handle that attaches to the mixer spindle. The blade is used once then given to the customer to use to eat the product. Available in most of its markets.[20] Known as Señor Flurry in the Puerto Rican market.
  • McDonaldland Cookies: McDonaldland cookies are traditionally available and are similar to animal crackers, except the shapes of the cookies are of Ronald McDonald, Grimace, Birdie the Early Bird, the Hamburglar, and the Fry Guys.
  • Freshly baked cookies: Freshly baked cookies manufactured by Nestlé are available in some markets. Among some of the cookies offered are sugar, oatmeal raisin, or chocolate chip.
  • Pies: McDonald's pies are actually turnovers and come in a choice of apple, cherry and other seasonal or limited-time-only flavors such as pumpkin pie and both taro and haupia pie in Hawaii. In Canada, in the 1970s, blueberry was standard, as was the Great Fruit Pie. During some seasonal promotions, cherry and strawberry are an available pie flavor in Canada; also, newly featured is Blueberry Maple and Peach. Currently McDonald's is selling raspberry pies, for a limited time. In Thailand and Guam, Taro pie is featured occasionally. Other regional flavors include Coconut, Holiday, and Tuna (all in Guam as limited-time), and Corn in Japan. In Mexico, cheese pie is available all year round. In Cyprus, strawberry & custard pies are available all year round also, along with the apple one. In Brazil, banana pies are available.
    • Brownie melts – Similar to the Cinnamon melt, only chocolate flavored with fudge and cream cheese icing on top. Available only in select markets.
  • The Fruit and Yogurt Parfait – a mix of frozen strawberries and blueberries and vanilla yogurt, sold with a package of granola topping.
  • Smoothies are available in some locations in either Wild Berry, Strawberry Banana, or Mango-Pineapple flavors.
  • In 2010, McDonald's New Zealand began offering a 'Frozen Coke Float' mini-sized dessert. It contained Frozen Coke and a small amount of soft serve.

Discontinued menu items

  • Hulaburger: A Ray Kroc invention, it featured a slice of pineapple instead of meat. Originally intended for Roman Catholics who are not allowed to eat meat on Fridays during Lent. It was test-marketed in 1963.[21]
  • McFeast: A hamburger with lettuce, tomato, and mayonnaise, in certain markets in the late 1970s. The name McFeast lives on though in Scandinavian countries, where a McFeast has been served since the mid-1980s in Sweden and later introduced to the rest of the Nordic countries, the McFeast in Sweden contains a quarter pounder patty, lettuce, modified mayonnaise with lemon juice, onion and tomato. In the rest of the countries, the McFeast also contains ketchup, but not in Sweden. The same burger was sold under the name Mega Feast in New Zealand for several years during the 1990s, but has since been discontinued. The McFeast Deluxe was sold in Australia until the late nineties and contained: mustard, ketchup, large onions, McFeast Deluxe sauce, lettuce, 1 tomato slice, regular cheese and a 4:1 quarter pounder patty served in a Quarter Pounder/McChicken Bun. It returned to the Australian menu in 2009 and in August 2011 using the same ingredients, however contained McChicken sauce in place of the original 'McFeast Deluxe' sauce.
  • McDLT: The McDLT (McDonald's Lettuce and Tomato) was sold in a novel form of packaging.[22] The McDLT was introduced in the fall of 1984 as the Lettuce and Tomato Special. The meat and bottom half of the bun were prepared separately from the lettuce, tomato, American cheese, pickles, sauces, and top half of the bun. Both were then packaged into a specially designed two-sided styrofoam container. The consumer was then expected to finalize preparation of the sandwich by combining the hot and cool sides just prior to eating. It was discontinued between December 1990 and January 1991 due to environmental concerns with styrofoam.
  • McChicken LT (McDonald's Chicken Lettuce and Tomato) was the chicken version of the McDLT featuring the same two-sided container as the McDLT except the packaging was yellow instead of white. It was introduced about the same time as the McDLT in the mid-1980s. The chicken was a grilled, unbreaded chicken breast placed on the heel of the bun in one of the compartments. The toppings were shredded lettuce, tomato and mayonnaise assembled on the top half of the bun in the other compartment. Cheese was an optional addition for an extra US$0.10. The grilled chicken breast was then basted with a brushing of melted butter. As with the McDLT, the consumer would finalize preparation of the sandwich by combining the hot and cool sides just prior to eating. The McChicken LT was discontinued in the Fall of 1987.
  • Grits - Southern McDonald's may still sell grits, but they were offered as a trial in the early '90s in Chicago and possibly other major metropolitan markets.
  • Beefsteak Sandwich – test-marketed in New York and other East Coast markets in 1980 and as far west as Chicago were part of a McDonald's "Dinner Menu", offered only after 4:00 p.m. The Beefsteak Sandwich was essentially an elongated hamburger of a different quality served on a short French roll, similar to a sub or hero roll. Packets of steak sauce (A1 sauce in Chicago) were available for the sandwich.
  • In 1993, McDonald's tested a bigger burger called the Mickey D in about 100 restaurants in the Midwestern United States. Weighing in at 5.3 ounces, it was the largest burger on the menu, topping the Quarter Pounder and Big Mac, which weigh 3.2 ounces each. The Mickey D sold in test markets for US$2.29. It had a one-third-pound beef patty on a crusty roll, Cheddar cheese, diced tomatoes, red onions and a special spicy sauce. Testing of the Mickey D began in early January 1993. It expanded nationwide during the summer of 1993 and was discontinued that fall.
  • Onion Nuggets – introduced at the same time as the Beefsteak Sandwich as the side item for the Dinner Menu. Onion Nuggets were chopped onions shaped into small solid pieces, dipped in batter and deep-fried.
  • McLean Deluxe – A lower-calorie Quarter Pounder-type sandwich (introduced in 1991) containing 91% lean beef. This item was otherwise identical to the Big N' Tasty and the McDLT.
  • Triple Ripple – A mixed cone with strawberry, vanilla, and chocolate, topped with a plastic top.[5]
  • Arch Deluxe – An attempt to produce a "luxury" hamburger, promoted by a high-profile advertising campaign (introduced in 1996). It featured a quarter-pound beef patty on a potato roll, with leaf lettuce, tomato, red onion, cheese, and a honey mustard-type sauce; peppered bacon was also offered for an extra charge. The Arch Deluxe was accompanied with three other burgers at the time, the Crispy Chicken Deluxe, the Grilled Chicken Deluxe, and the Fish Filet Deluxe.
  • Torta – In 2000, the company released their own version of tortas, a Mexican sandwich, in southern California on a trial basis.
  • McStuffin – a pocket sandwich available with various fillings.
  • Chicken McGrill – Same as the Crispy Chicken, but with a marinated, grilled chicken breast. Also replaced with a premium chicken sandwich in July 2005, but is still available in Canada and India.
  • McGrilled Chicken Classic – A sandwich featuring a grilled chicken breast portion that was produced before being replaced by the Grilled Chicken Deluxe/Chicken McGrill.
  • Spicy Chicken – Chicken breast with spicy breading introduced in 2006. (Still offered in some U.S. markets.)
  • McWraps – Chicken Caesar, Chicken and Garden Salad wraps served toasted in a thick herb flat bread.
  • Fried Roast Beef Sandwich – Inspired by a franchisee's version of an Arby's sandwich, the sandwich failed due to the costs of getting roast beef slicers, no matter how many sandwiches they could sell, it would never turn a profit.[5]
  • Philly Cheesesteak – Slices of steak and Swiss cheese with onions. Served until August 2007 at Australian and American McDonald’s. This sandwich is still available in Canada, made with cheese spread and green bell pepper.
  • Roast Beef on a Roll – A roast beef sandwich made just like the Arby's roast beef sandwich. Sold in 1968.
  • Pizza / McPizza – McDonald's has also attempted pizza at various times, with an apple-pie–like McPizza and more conventional McDonald's Pizza. A line of personal-sized pizzas was first seen in the late 1970s in test-market stores near interstate highways around Milwaukee and Madison. In Canada (c. 1992–1999), the pizza originally began as a family-sized pizza that was brought out to the table by an employee and placed on a raised rack in the centre of the table. Later it was scaled down to a personal-sized pizza. However, variations have found their way into some international markets such as India (the pie-like "Pizza McPuff"). McDonald's also test marketed a 14-inch, round, traditional-style pizza in Evansville, Indiana, and nearby Owensboro, Kentucky, in 1989.[23] By 1991, the McDonald's test markets for pizza had grown to over 500 McDonald's locations before the pizza test was placed on hold.[24] Pizza is still sold at one McDonald's location in Orlando, Florida.
  • Hot Dogs – In his 1977 autobiography CEO Ray Kroc prohibited the company from selling hot dogs, regardless of potential demand, as he regarded them as unhygienic; however, hot dogs were introduced in 1995 at some Midwestern located stores (at the option of the franchise-holder) as a summer item. UK stores sold hot dogs during the late nineties on the McChoice menu (later PoundSaver). Also, at least one American restaurant offered Oscar Mayer hot dogs at some time, notably in Bethel Park, Pennsylvania, and McDonald's locations at Toronto Metro Zoo and SkyDome in Toronto offered hot dogs until 1999. In Tokyo locations, hot dogs were available in 2001, and have been reintroduced for 2009, dubbed the "McHot Dog."
  • Bratwurst – For a few years during the 1990s and in 2002, Johnsonville brand brats were sold in some US markets for a limited time each fall. A few locations in Eastern Wisconsin (near the Johnsonville headquarters) still offer bratwursts on a seasonal basis.
  • Corn Dog McNuggets – For a brief time in 1991, McDonald's locations in Richmond, Virginia offered a multi-pack of mini corn dogs without sticks.
  • Grilled Chicken Flatbread Sandwich – Grilled chicken strips, lettuce, tomato, grilled onions, pepper jack cheese, and a creamy herb sauce served wrapped in a heated flatbread. Served briefly in June 2002, and again from December 27, 2002 until February 9, 2003.
  • Chicken Platter – A grilled chicken burger served with lettuce and tomato on the HotCakes tray.
  • Home Fried Chicken – Pieces of fried chicken served in light and dark foil packages. Sold in 1968.
  • Catfish Sandwich - A sandwich made with a catfish patty, lettuce, and tangy sauce and sold on a McRib-style bun. Sold at McDonald's locations in Kentucky, Tennessee, Alabama, Arkansas, and Mississippi for a brief period in March 1991.[25]
  • Big 33 or McJordan Special – A quarter pound burger with bacon and special barbecue sauce named after basketball players Larry Bird and Michael Jordan, respectively.
  • Triple-Double Burger – A burger featuring 3 beef patties and 2 slices of cheese, served on the same 6 inch (15.2 cm) sesame seed roll as the McRib. It was originally marketed as the Superhero Burger to promote the release of the 1995 film Batman Forever. It was also sold under the names of local sports stars in at least five markets in the 1990s and in the Cleveland area in the early 2000s:
  • In 1985, 1991, 1994, and 1997 for a limited time only at Canadian locations, McDonald's sold the Tex-Mex burger which was the look-alike of the Big N' Tasty, but different.
  • In 2007 for a limited time only, McDonald's sold the Big Ocean burger which consisted of a fish patty, lettuce, tomatoes, mayonnaise, and Swiss cheese on a hoagie roll.
  • In the mid 90's for a limited time only in select locations (including the McDonalds in Timmins, Ontario, Canada), McDonald's sold Chinese food that came with its own pair of wooden chopsticks.
  • Beef Wennington – A burger solely offered in the Chicago area in 1998–1999, named after former Chicago Bulls player Bill Wennington. It featured a single patty topped with cheese, onions, barbecue sauce and a slice of Canadian bacon.[27]
  • Dinner Menu – After testing pasta in the South in 1989, McDonald's began testing a pasta-based menu at 40 units across Rochester, N.Y., in September 1991, including lasagna, fettuccine alfredo, and spaghetti with meatballs.[24] In the early 1990s, a new Dinner Menu was tested for 6–12 months at two locations in New York and Tennessee. It consisted of the above mentioned pizza but also included lasagna, spaghetti, fettuccine alfredo, and roasted chicken as entrees. The side dishes included mashed potatoes and gravy and a vegetable medley.[citation needed] For the dessert, it included a brownie à la mode.[citation needed]
  • Chicken Fajitas – The Chicken Fajitas consisted of a small soft tortilla, a grilled vegetable medley, and grilled chicken. The fajita was in the traditional thin wrapping paper. These are still available in British Columbia, Saskatchewan, Manitoba, Nova Scotia, Newfoundland (at certain locations), Alberta (at select locations in the Edmonton area) and at all non-Walmart McDonald's in Ontario.
  • Salad Shakers – A salad of lettuce, croutons and other vegetable in a tall dome shaped plastic container. Salad Shakers were introduced in the summer of 1998 and are still available in Brazil.
  • Daily Double – Similar to the double cheeseburger, however the toppings were different. The Daily Double was made with lettuce, tomato, slivered onions, and mayonnaise. It also had only one slice of cheese, rather than the two slices that are on the double cheeseburger.It is now being test marketed in Chicago for a limited time.
  • Happy Meal Breakfast – The Happy Meal Breakfast was a meal that was smaller than the traditional breakfast that lasted from the 1980s to 2009. It was discontinued by advice of the Nutrition department at the Corporate Headquarters in Oak Brook, IL, because it wasn't made for kids and so forth. Still sold in Hong Kong.
  • Grilled Cheese Happy Meal – There was a Happy Meal introduced during the early part of the 2000s that contained a grilled cheese sandwich. It was discontinued the same summer it was released but is still sold in some Canadian markets.
  • Chicken Parmesan Sandwich – A chicken breast covered in bread crumbs and topped with tomato sauce and mozzarella on a toasted bun.
  • Mighty Wings – Deep fried spicy chicken wings, large and meaty. McDonald's began selling these in 1990 as an optional item and stopped selling them in 2003. Still sold in US Virgin Island of St Croix as of March 6, 2010. Also sold as McWings in Pakistan, they were discontinued for a while but relaunched.
  • Australia sold a limited edition burger called the "Double Beef and Cheese" which was like a double cheeseburger but with only one slice of cheese. This is now known as the McDouble and replaced the Double Cheeseburger on the Dollar Menu.
  • Australia sold a Lean Beef Burger which contained ketchup, onions, tatsoi lettuce, a slice of tomato, a slice of cheese, and a beef patty. It was discontinued in late 2009.
  • Australia sold a burger called the "Deluxe Cheeseburger" which was sold as part of their "Value Picks" selection. It contained McChicken Sauce, onions, iceburg lettuce, a slice of cheese, and one 10:1 beef patty. New Zealand also sold the Deluxe Cheeseburger until it was discontinued in late 2009. As of late 2010, the "Deluxe Cheeseburger" returned to all New Zealand stores, except substituting the McChicken sauce with mayonnaise and ketchup.
  • Derby Burger – A single patty hamburger with American Cheese, lettuce, tomato, ketchup, mayonnaise, and bacon. It was a regional item sold in the mid-1990s in Louisville, Kentucky only during the spring to coincide with the Kentucky Derby. Discontinued in the early 2000s.
  • McDouble Cruncher – two patties with a slice of cheese, chipotle bbq sauce and crispy onions
  • New Zealand in the 1990s sold a burger called the 'Kiwiburger', reflecting their national icon the Kiwi. It was a single beef patty hamburger, with egg (identical to the egg in McMuffins), cheese, lettuce, tomato, beetroot, onions, ketchup ("tomato sauce") and American mustard. It came in distinctive packaging with 46 classic kiwi quotes, kiwiana, and kiwi sporting icons, which were also used in promotions of the burger.[28] Complications with the cooking of the egg and the use of certain ingredients that no other McDonald's burger had saw the Kiwiburger discontinued. It has occasionally returned to the menu for limited times since.
  • Cheddar Melt – a quarter pound beef patty covered with cheddar cheese sauce and grilled onions on a light rye bun, offered in 1988, the 1990s, and 2004.[29]
  • Maharaja Mac- a mutton variant of the Big Mac with a spicy sauce, available in India, where beef is unpopular as a food item. Discontinued, although the Chicken Maharaja Mac is still available.
  • Superhero Burger – Featuring 3 patties, yellow American cheese, white American cheese, tomato, lettuce, onion, and mayo all laid out on an elongated bun like a hero sandwich. The burger was released as part of the "Taste of the Month" series that McDonald's ran in 1995 where they had a new burger every month. The Superhero Burger was also tied into the promo campaign for the film "Batman Forever" and the ads for it featured Batman and the Batmobile.
  • Son of Mac – Also known as the Mini Mac or Baby Mac, a version with only one patty and no centre roll piece. It sold as a Baby Mac in New Zealand, Was sold in Australia, now discontinued. Served by some stores in the United States under the moniker "Mac Jr".
  • McSoup - Campbell's Soup sold at McDonald's available in Broccoli & Cheese and Chicken Noodle. (A handful of McDonald's still carry this product, one of which is in Slippery Rock PA)

See also

References

  1. ^ McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved 2007-11-24. 
  2. ^ a b c d e f "2010 Form 10-K, McDonald's Corporation". United States Securities and Exchange Commission. http://www.sec.gov/Archives/edgar/data/63908/000119312511046701/d10k.htm. Retrieved 2011-03-03. 
  3. ^ Artz, Matthew (2009-12-31). "Fremont's 'hamburger king' dead at 81". Oakland Tribune. http://www.insidebayarea.com/news/ci_14103280. Retrieved 2010-01-12. 
  4. ^ http://www.mcdonalds.fr/#/all-products/product-royal-cheese/
  5. ^ a b c John Love. Behind the Arches. ISBN 0553347594. 
  6. ^ AP Newswire (1997-07-02). "McDonald's hoping new burger a Whopper stopper". The Augusta Chronicle. Archived from the original on 2007-10-30. http://web.archive.org/web/20071030042615/http://chronicle.augusta.com/stories/070297/fea_whopper.html. Retrieved 2007-10-23. 
  7. ^ snack wrap citation, will edit later
  8. ^ second snack wrap citation, will clean up later
  9. ^ McDonald's Australia reveals new Chicken Menu
  10. ^ "Promotions". http://www.macpride.net/promotions.aspx. Retrieved 2009-06-29. 
  11. ^ McDonald's USA. "McDonald's USA – USA Core Menu Items by Ingredients". Corporate website. Accessed June 20, 2007.
  12. ^ Adamy, Janet. "McDonald's Chicken Snack a Hit" AZCentral.com January 30, 2007. Accessed June 20, 2007.
  13. ^ Clark, Paul (February 20, 2007). "No fish story: Sandwich saved his McDonald's". Cincinnati Enquirer (USA Today). http://www.usatoday.com/money/industries/food/2007-02-20-fish2-usat_x.htm?csp=34. Retrieved 2009-04-17. 
  14. ^ Eisenberg, Daniel (2002-09-25). "Can McDonald's Shape Up?". Time. http://www.time.com/time/business/article/0,8599,354778,00.html. 
  15. ^ "Daily Dish". Los Angeles Times. http://latimesblogs.latimes.com/dailydish/2010/11/the-mcrib-is-back-the-mcrib-is-back-the-mcrib-is-back-.html. 
  16. ^ Ross, Spence. The McGill Tribune. A connoisseur's guide to downtown poutine. Retrieved on 08-12-28
  17. ^ New Products: Angus Snack Wrap and McCafe Smoothies / Frappes -Financefoodie.com
  18. ^ http://www.mcdonalds.com.ph/food
  19. ^ "McDonald's USA – USA Core Menu Items by Ingredients". McDonald's Corporation. http://nutrition.mcdonalds.com/nutritionexchange/nutrition_ingredients.html#6. Retrieved 2009-05-29. [dead link]
  20. ^ "Steve McFlurry USPTO trademark information". United States Patent and Trademark Office. 1997-12-19. http://tess2.uspto.gov/bin/showfield?f=doc&state=4ab0lv.2.1. Retrieved 2006-09-01. 
  21. ^ McGrath, Jame. "5 Failed McDonald's Menu Items". Howstuffworks.com. How Stuff Works. http://money.howstuffworks.com/5-failed-mcdonalds-menu-items1.htm. Retrieved 2009-07-02. 
  22. ^ US 4653685 
  23. ^ Chaudhry, Rajan (1989-07-31). "McPizza? McDonald's widens pizza test: pizza operators gird for assault". Nation's Restaurant News (Findarticles.com). http://findarticles.com/p/articles/mi_m3190/is_n31_v23/ai_7834069. Retrieved 2009-11-13. 
  24. ^ a b Prewitt, Milford (1991-10-07). "McDonald's developing separate dinner menu, puts pizza test on hold". Nation's Restaurant News (Findarticles.com). http://findarticles.com/p/articles/mi_m3190/is_n39_v25/ai_11358816. Retrieved 2009-02-29. 
  25. ^ "McDonald's testing Catfish". The Press-Courier. 1991-02-14. http://news.google.com/newspapers?id=gEBMAAAAIBAJ&sjid=8SMNAAAAIBAJ&pg=1769,4711814&dq=mcdonalds+testing&hl=en. Retrieved 2011-08-29. 
  26. ^ "Advertising war games have definitely begun". http://www.jacksonville.com/tu-online/stories/081698/jag_1c8danie.html. Retrieved May 28, 2008. 
  27. ^ Elliott Harris. "Beefing up his role – Bulls' Wennington latest burger celebrity". Chicago Sun-Times. March 8, 1998. Sports, 14.
  28. ^ "McDonald's Kiwi Burger television advertisement – New Zealand Film Archive". http://www.filmarchive.org.nz/sellebration/view.php?id=225. Retrieved 2010-10-15. 
  29. ^ Bob Seligman. McD brings back Cheddar Melt. Nation's Restaurant News, Jan 29, 1990

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