Curly Wurly

Curly Wurly
Curly Wurly bar
A Curly Wurly split

Curly Wurly is a brand of chocolate bar currently manufactured by Cadbury UK and sold in the United Kingdom and the Republic of Ireland, Germany, Portugal, Belgium, Malta, Romania, Australia, The Netherlands, U.A.E and New Zealand. It was launched in the UK in 1970. Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.

This design was created by David John Parfitt a long-serving research confectioner while experimenting with some surplus toffee from another piece of work.

Also available are "Curly Wurly Squirlies," which come in a bag and are just the cross beams of the ladder. This design was created by Charlie Simmonds a worker and an apprentice at Cadbury.

Implementing the design was difficult originally since the nozzles used to extrude the toffee would frequently jam with each other when the toffee strands touched as the middle one moved back and forth to create the pattern. This problem was solved by a mechanical engineer by the name of William Harris.

The Curly Wurly Machine was originally designed by Bill Harris, then redesigned in 1982 by Tony Wright at Cadbury's Bournville under contract from Harvey Design Company. His brief was to produce 3 times the amount of "ropes" from 8 to 24. The machine was known as a 24 rope extruder.The design office manager at the time was one Arthur Musson. Improved design of the nozzle heating system (borrowed from the injection moulding industry) meant for better and consistent flow.

The UK TV adverts for Curly Wurly in the 1970s featured comedy actor Terry Scott as the schoolboy character he'd played on the novelty record "My Brother". His catchphrase was "Hands off my Curly Wurly!"

A French version of the Curly Wurly, known as "Mousquetaire" was available in the 1970s and early 1980s.

A Canadian version of the Curly Wurly, known as the "Wig Wag" was available in the 1970s.

A US version of the Curly Wurly, known as the Marathon Bar was available in the 1970s and 1980s.

German versions were called "3 Musketiers" and "Leckerschmecker".

A Swedish version of the Curly Wurly, known as "Loop" was released in 2011 under the Swedish brand Marabou (also owned by Kraft).

A 2004 online poll of retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.[1]

Until September / October 2010, Curly Wurly was produced in the Keynsham plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in Skarbimierz, Poland.[2] Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd"

Notes and references

External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • curly-wurly — …   Useful english dictionary

  • Cadbury Curly Wurly — Curly Wurly is a type of chocolate bar manufactured by Cadbury and sold in the UK and Australia. It was launched in the UK in 1971 and relaunched in 1976. [cite news|title = Eric Nicoli: Music boss who went from choc to rock | url =… …   Wikipedia

  • List of Cadbury products — A list of Cadbury products in alphabetical order by type and name. Contents 1 Cadbury branded products 1.1 Confectionery 1.2 Desserts 1.2.1 Cake Bars …   Wikipedia

  • Cadbury — This article is about the confectionery company. For other uses, see Cadbury (disambiguation). Cadbury Type Subsidiary of Kraft Foods Industry Confectionery Fo …   Wikipedia

  • Cadbury products — include chocolate, sweets/candies and mints.ChocolateCadbury* Boost (UK, Ireland and Australia) * Bournville – plain chocolate (UK, manufactured in France) ** Bournville (original) ** Bournville Deeply Dark ** Bournville Deeply Dark with Coffee * …   Wikipedia

  • Leckerschmecker — war ein Schokoriegel, der in der Bundesrepublik Deutschland und in Österreich Mitte der 1970er Jahre verkauft wurde. Das Produkt war geflochten wie ein oben und unten geschlossener Jägerzaun, etwa 30 Zentimeter lang, 4 Zentimeter breit und 0,5… …   Deutsch Wikipedia

  • Marathon (chocolate bar) — This article is about the candy bar sold in the United States. For the unrelated peanut and caramel based bar sold as Marathon in the UK and Ireland until 1990, see Snickers. Marathon was a candy bar consisting of eight inches of braided… …   Wikipedia

  • Vegemite — on toast Inventor Cyril P. Callister Launch year 1922 Company Fred Walker Co …   Wikipedia

  • Terry Scott — Infobox actor name = Terry Scott bgcolour = silver imagesize = 180px caption = birthname = birthdate = 4 May 1927 birthplace = Watford, Hertfordshire, England deathdate = death date and age|1994|7|26|1927|5|4|df=y deathplace = Godalming, Surrey,… …   Wikipedia

  • Euchre — Infobox CardGame title = Euchre subtitle = image link = image caption = A five card Euchre hand holding the five highest cards in sequence (from lowest to highest, left to right), assuming spades is the trump suit. alt names = type = trick taking …   Wikipedia