Campaign for Safe Road Design

The Campaign for Safe Road Design is a partnership between 13 UK major road safety stakeholders that is calling for the UK Government to invest in a safe road infrastructure which could cut deaths on British roads by 33%.

Aims

The key points of the Campaign are cite web|url=http://www.eurorap.org/news_item?search=y&ID=130|title=EuroRAP - Safe Road Design to Save UK GBP 6BN Every Year|accessdate=2008-10-01 |publisher=EuroRAP ] :

* Safe road design will cut road deaths and injuries by a third
* 10,000 fewer deaths and serious injuries saves GBP6billion a year
* Safe road design gives the economy its best rate of return
* Government must build safe road design into 10 year plan

Background

In recent years the UK has fallen behind other European countries in terms of road deaths cite web|url=http://www.saferoaddesign.com/media/1752/bookletweb.pdf |title=Getting Ahead: Returning Britain to European leadership in road casualty reduction |accessdate=2008-10-01 |last=Hill|first=Joanne |format=PDF |publisher=Campaign for Safe Road Design ] . Indeed in the last 10 years 375,000 have been killed or seriously injured on Britains roads.

It is estimated that a formal safe road infrastructure programme in the UK could reduce the number of accidents on Britains roads by ⅓. However, there is poor public appreciation in the UK of the role that safe road design has in reducing road casualties. The Campaign cite research into this subject undertaken by EuroRAP across three EU countries which found that in the UK only 20% of respondants thought that safe roads would save the most lives, whereas in Sweden and Netherlands the figure was as much as 37% cite web|url=http://www.eurorap.org/campaigns_research_sep06 |title=Three in five back wrong measures to save lives|accessdate=2008-10-01 |publisher=EuroRAP ] .

Partners

The Campaign is lead by 13 key stakeholders in UK road safety. They are; AA, County Surveyors Society, EuroRAP, Freight Transport Association, IAM Motoring Trust, Institution of Highways and Transportation, Institute of Highway Incorporated Engineers, PACTS, Prince Michael International Road Safety Award, RAC Foundation, Road Haulage Association, Road Safe, Road Safety Foundation.

References

External Links

* [http://www.saferoaddesign.com/ Campaign for Safe Road Design]
* [http://www.eurorap.org/news_item?search=y&ID=130 EuroRAP - Safe Road Design to Save UK GBP 6BN Every Year]
* [http://www.roadsafe.com/news/newsletter.aspx?num=29#roads RoadSafe News July 2008 - Safe Roads]
* [http://www.theaa.com/public_affairs/reports/aa-backs-campaign-for-safe-road-design.html The AA - Highlighting quick, simple and affordable ways to save lives]