Image search optimization


Image search optimization

Image search optimization (or image search engine optimization) is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines.

Image search optimization techniques can be viewed as a subset of search engine optimization techniques that focuses on gaining high ranks on image search engine results.

Unlike normal SEO process, there isn't much to do for ISO. Making high quality images accessible to search engines and providing some description about images is almost all that can be done for ISO.

Checklist For ISO

* Image Naming:
** Use a meaningful name rather than 'DC00001.jpg'
** Separate words with a hyphen and try not to use too many hyphens. i.e. green-tree.jpgis better than green_tree.jpg, greentree.jpg or DC00001.jpg.

* "alt" Attribute
** Provide a small description of image in "alt" attribute of "img" tag.
** As a good practice do not leave "alt" attribute empty, provide at least one word.
** Do not fill the "alt" attribute with lots of keywords, even they are relevant.

* Text Around The Image
** Place some text around the image that describes it.

* Image Quality
** Try to use high resolution images.
** If available, provide different resolutions of images

* Image Accebility
** Make sure that the directory that contains your images is fully accessible by crawlers.

* Full Path To Image Files
** Use full path for images rather than relative paths. i.e. is better than

Articles On ISO

* [http://www.runseorun.com/2008/09/22/a-new-traffic-source-image-search A New Traffic Source: Image Search]
* [http://www.naturalsearchblog.com/archives/2006/03/22/need-more-traffic-try-image-search-optimization Need more traffic? Try Image Search Optimization]
* [http://www.seobook.com/archives/001602.shtml Google Image Search Optimization - Paris Hilton Pics]

External links

* [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769 Google Webmaster Guidelines]
* [http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/e37227930654391e Discussion On Image Search Rankings At Google Webmaster Help]

* [http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html Yahoo! Webmaster Guidelines]


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