Triumph Motorcycles Ltd

Triumph Motorcycles Ltd

company_name = Triumph Motorcycles Ltd
company_type = Private
slogan = "Go Your Own Way"
foundation = 1984 as Bonneville Coventry Limited
location_city = flagicon|UK Hinckley, Leicestershire
location_country = UK
key_people = John Bloor chairman
num_employees = 3,000 (2006)
industry = Motorcycle
products = Motorcycles
revenue = profit£165.0 Million UK Pounds (2005)
net_income =
homepage = []

Triumph Motorcycles Ltd is the largest surviving British motorcycle manufacturer. When Triumph went into receivership in 1983 John Bloor, a former plasterer turned wealthy English property developer and builder became interested in keeping the brand name going. and bought the name and manufacturing rights from the Official Receiver.cite web|url=|title=1980's - The end and the new beginning.|accessdate=2008-09-20] The new company (initially Bonneville Coventry Ltd) ensured that Triumph has produced motorcycles since 1902, winning it the title of the World's longest continuous production motorcycle manufacturer. [cite web|url=|title=Significant Motorcycles in Triumph History |accessdate=2008-09-20]

Les Harris Triumph

The new company's manufacturing plant and its designs were not able to compete against the Japanese so Bloor decided against relaunching Triumph immediately. Initially, production of the old Bonneville was continued under licence by Les Harris of Racing Spares, in Newton Abbot, Devon, to bridge the gap between the end of the old company and the birth of the new company. For five years from 1983, about 14 were built a week in peak production - excluding the USA, where due to problems with liability insurance, the Harris Bonnevilles were never imported. [cite web|url=|title=New Triumph Co. Ltd. History|accessdate=2008-09-20]

Hinckley production

Bloor set to work assembling the new Triumph, hiring several of the group's former designers to begin work on new models. The team visited Japan on a tour of its competitors' facilities and became determined to adopt Japanese manufacturing techniques and especially new-generation computer controlled machinery. In 1985, Triumph purchased a first set of equipment to begin working, in secret, on its new prototype models. By 1987, the company had completed its first engine. In 1988 Bloor funded the building of a new factory at a 10 acre site in Hinckley, Leicestershire.cite web|url=|title=Rebuilding the Marque|accessdate=2008-09-20] Bloor put between £70million and £100million into the company between purchase of the brand and broke even in 2000.

Model range

A new range of motorcycles using famous model names from the past arrived in 1991. Brand new 750 cc and 900 cc triples and 1000 cc and 1200 cc fours all using a modular design to keep production costs low - an idea originally put forward, in air-cooled form, in the early 1970s by Bert Hopwood but not implemented by the then BSA-Triumph company - were built.There were early problems and the four-cylinder 600cc sports TT600 was described in reviews as "unpleasant at low revs due to a lethargic and unpredictable throttle response, with anonymous styling". [cite web|url=|title=Triumph's secret weapon|accessdate=2008-09-20] As sales built, the big fours were phased out of the lineup and parallel twins and triples became the marketing and development focus of Triumph's marketing strategy. Triumph also decided to expolit demand for 'retro' motorcycles with reliable modern engineering. The 865 cc versions of the Triumph Bonneville and Thruxton look and sound original but internally they have modern valves and counter balance shafts. For their contemporary range, the distinctive triple is Hinckley Triumph's trademark, filling a niche between European and American twins and four cylinder Japanese machinery. The 2294 cc triple Rocket III cruiser was introduced in 2004 and proved very successful. The first 300 Rocket III's were alresdy sold before the were even produced and there was a long waiting list for Rockets into 2005. [cite web|url=|title=Triumph's Rocket III more than lives up to its ballistic name|last=Garrett|first=Jerry |accessdate=2008-09-21]

Export success

A the same time as production capacity increased, Bloor established a new network of export distributors. He has previously created two subsidiary companies, Triumph Deutschland GmbH and Triumph France SA and systematically expanded a network of international Triumph dealerships to include World’s major motorcycle markets. In 1994 Bloor created Triumph Motorcycles America Ltd.

Triple Connection

In 1995 the Triple Connection clothing range and the accessories range of products were launched. Triumph made a commercial decision to design all their own motorcycle clothing rather than licence other producers. [cite web|url=|title=Triple connection|accessdate=2008-09-21]

The fire

At 21.00 on Friday the 15th March 2002, as the company was preparing to celebrate its 100th anniversary as a motorcycle maker, its main factory was destroyed by a fire which began at the rear of the facility. At the height of the blaze over 100 firefighters were tackling the fire which destroyed most of the manufacturing capacity. [cite web|url=|title=Fire sweeps through motorcycle plant|publisher=BBC News|accessdate=2008-09-21]

Thailand factory

Nevertheless, the company, which by then numbered more than 650 employees, quickly rebuilt the facility and returned to production by September of that year. Furthermore, in 2003, Triumph opened a new, cutting-edge manufacturing facility in Thailand. Also, an assembly and painting facility in Thailand was opened in 2006 by Prince Andrew. [cite web|url=|title=Triumph opens second plant in Thailand|accessdate=2008-09-21] In September 2008 Triumph announced that they were expanding of their Thailand to increase capacity to over 130,000 motorcycles. [cite web|url=|title=Triumph Motorcycles |accessdate=2008-09-21]

The future

The Triumph Group announced sales of 37,400 units in the financial year ending 30 June 2006. This represented a growth of 18% over the 31,600 units produced in 2005. Company turnover rose 13% to £200 million ($370 million), but net profit remained static at around £10.3 million due to recent investment in production facilities. [ [ Triumph 2006 Motorcycle Sales - webBikeWorld ] ]

In 21 July 2008 Triumph held a Global Dealer Conference where new models for 2009 were launched, including the official announcement of the parallel twin-cylinder Triumph Thunderbird 1600. [cite web|url=|title=Triumph News|accessdate=2008-09-21]

ee also

*Triumph Motorcycles


External links

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