KKOB-FM

Infobox Radio station
name = KKOB-FM


city = Albuquerque, New Mexico
area = Albuquerque, New Mexico
branding = "93.3 KOB-FM"
slogan = "The Pop Music Channel"
airdate =
frequency = 93.3 MHz
format = Top 40 Mainstream
power =
erp = 20,000 watts
haat = 1265 meters
class = C
facility_id = 11250
callsign_meaning = An extra K was added to KOB in October 1986 (same for AM station. Still confused with TV Station whose owners sold off the radio stations decades earlier
former_callsigns =
owner = Citadel Broadcasting
sister_stations = KKOB (AM), KDRF, KMGA, KNML, KRST, KTBL
webcast = [http://www.kobfm.com/article.asp?id=539100 Listen Live]
website = [http://www.kobfm.com kobfm.com]
affiliations =

KKOB-FM, is an FM radio station based in Albuquerque, New Mexico, owned by Citadel Broadcasting Corporation. It broadcasts on 93.3 MHz and has a Top 40 format in competition with Rhythmic Top 40 rivals KKSS and KDLW for listeners in that market.

Its brand is "93-3 KOB-FM - The Pop Music Channel." The station plays today's top hits with each song ending with a "pop tag" in which a female voice names the artist and song title. Its Rhythmic rival KKSS has also started doing this as well.

Programming

KOB-FM is currently the top rated CHR in Albuquerque NM. [http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=5&RY=2008&RQ=1&MP=0&OTHER=2&MN=Albuquerque&MS=NM&MR=69&12P=691300&UP=5/8/2008%2012:00:00%20AM&SU=CM&BPER=2.7&HPER=41.4&OPER=&NSD=6/16/2008%2012:00:00%20AM&CE=0]

The Current Staff Consist's of: [kobfm.com]

Mornings: John & The Pop Tarts (Leah Black & TBD) Formerly Kit Missile held the other "Pop Tart" position. She is still employed by Citadel and currently doing weekends.

Mid-days: Andrea Bongiorno she is also the host of "Pop Girls Guide" from 12-1pm

Afternoons:Bad Boy Carlos D ^{[http://www.carlosd.com]} with co-host Chico Suave & Janae Herrera [carlosd.com]

Overnights: Chico Suave

With current part-time airstaff as follows:-Kit Missile-Kiki-Janae Hererra

Nights-TBD

History

For much of its existence, KKOB-FM had an adult contemporary or hot adult contemporary format. KOBs' first shift to mainstream top 40 came in 1999 playing "Today's best music" rivaling the newly launched KCHQ-FM "Channel" 105.1 which had returned mainstream top 40 to the local market after a six year absence. Both stations were often head-to-head in the ratings until late 2000 when KCHQ had shifted to an 80's hits format. However in January 2001, KKOB would also switch to an 80's format putting the two stations in competition once again. KKSS, which had been facing a fierce rhythmic battle with KYLZ-FM "Wild 106", would become the areas mainstream top 40 outlet a few weeks later, but in November of 2002, KKSS was sold to Hispanic Broadcasting and had returned to rhythmic top 40. KCHQ had dropped the 80's format in the Fall of 2001 but the format continued to lose steam on KKOB. Therefore on Christmas Day 2002 the station would return to the top 40 format and had also returned to using the three letter 'KOB' ID in its branding. This would also mark the exit of the station's long-time morning host Phil "The Bean" Sisneros. John Forsyth continues to host mornings with Leah Black and TBD. (Former co-hosts have included Rebbecca Hastings and Kit Missle)

References

External links

* [http://www.kobfm.com 93-3 KOB-FM's official website]
*FMQ|KKOB
*FML|KKOB
*FMARB|KKOB