Infobox Company
company_name = VoodooPC
company_type = Subsidiary of HP
foundation = 1991
location = Calgary, Canada
key_people = Mark Hurd President, CEO and Chairman of HP
Todd Bradley (VP, of HP PSG) Mike Perkins (G.M. Voodoo Business Unit)
Rahul Sood (CTO Voodoo Business Unit, HP)

products = Enthusiast Personal Computers
parent = HP
homepage = [http://www.voodoopc.com/ www.voodoopc.com]

Voodoo Computers Inc. or VoodooPC was a privately-held personal computer manufacturer based in Calgary, Alberta, Canada founded in 1991. In September of 2006 Hewlett Packard announced they would acquire Voodoo—and now maintain Voodoo as a brand within the company. Voodoo specializes in high performance computing. As of June 10, 2008, VoodooPC offers only two models: the Envy 133 (laptop) and the Omen (desktop).cite web | url = http://www.hp.com/hpinfo/newsroom/press/2008/080610xc.html | title = HP Press Release: HP Delivers Stunning Design, Personalization and World-Class Engineering in New Voodoo Porfolio | accessdate = 2008-06-15 | publisher = HP]

Desktop Offering

Voodoo PC is most well known for its desktops and offers one desktop brand, the Omen. The Omen is a gaming/luxury PC targeted at gamers and the enthusiast markets. On June 10, 2008, the computer's complete redesign was revealed, showing a new brushed metal case and mounted 7" auxiliary screen.cite web | url = http://gizmodo.com/395418/voodoo-omen-gaming-desktop-is-most-beautiful-ever-only-6500+20000 | title = Voodoo Omen: Voodoo Omen Gaming Desktop Is Most Beautiful Ever, Only $6500-$20,000 | accessdate = 2008-06-15 | publisher = Gizmodo]


Competitors to VoodooPC include Dell's Alienware and XPS computers, Falcon Northwest, Puget Systems, Velocity Micro,and other companies with products focused on high performance and enthusiast computing.


The company was founded in 1991 by Rahul Sood, and in 1999 Ravi Sood (brother to Rahul) joined the board of operations. Prior to the acquisition Voodoo employed roughly 40 people between their Canadian headquarters and their web development office in Bangalore. Since the acquisition the expansion continues, and HP employs over 150,000 people.

Acquisition by HP

On September 28 2006, Rahul Sood announced on his blog that HP would be acquiring VoodooPC for an undisclosed amount. Rahul Sood will be assuming the position of Chief Technology Officer for HP's Global Voodoo Business Unit while brother Ravi will be Director of Brand Experience for the Global Voodoo Business Unit. [http://techtaxi.blogspot.com/2006/10/hewlett-packard-acquires-voodoopc.html]

In August 2007, HP announced that it will make the HP Blackbird 002 gaming pc with the label VoodooDNA inside the case. The HP Blackbird can have its hard drive replaced in just 12 seconds due to the tools free entrance design, and was released on September 15, 2007,with the release of the $2,750 HP Blackbird 002 with Voodoo DNA.

New Direction

Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This was culminated on the 10th June 2008 with the revelation that Voodoo will focus on high-end, top spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.

For the launch of their new brand direction they used the tag line of 'Blending Art, Innovation and Performance;' confirming the businesses future as a HP brand.

The Envy 133 laptop has been announced as generally available, while the Omen will (initially) be purchasable by invitation only.cite web | url = http://www.electronista.com/articles/08/06/10/voodoo.envy.133.and.omen/ | title = Electronista | New Voodoo Envy, Omen chase after Apple | accessdate = 2008-06-15 | publisher = Electronista]

Current Products

*Omen (gaming desktop)
*Envy (multimedia notebooks)
*Blackbird 002 (HP gaming desktop with Voodoo DNA)

Discontinued Products

*Rage (gaming desktop)
*Aria (media center)
*Hexx (gaming desktop, small form factor)
*Vibe (media center/Xbox combination)
*Eden (fanless/silent gaming desktop)

ee also

* List of Computer System Manufacturers

External links

* [http://www.voodoopc.com/ VoodooPC Website]
* [http://www.hp.com/voodoodna HP with VoodooDNA]
* [http://www.thenextbench.com The Official Voodoo Community]
* [http://www.rahulsood.com Rahul Sood's Weblog]


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