call_letters = KNVA
station_branding = The CW Austin
analog = 54 (UHF)
digital = 49 (UHF)
affiliations = The CW (primary)
August 31, 1994
callsign_meaning = NueVA,
Spanishword for "new"
owner = 54 Broadcasting, Inc.
"(operated by LIN TV Corporation)"
former_affiliations = independent (1994-1995) The WB (1995-2006)
effective_radiated_power = 5000 kW (analog)
197 kW (digital)
HAAT = 374 m (analog)
396 m (digital)
facility_id = 144
coordinates = coord|30|19|31|N|97|48|0.7|W|type:landmark_scale:2000
homepage = [http://www.thecwaustin.com/ www.thecwaustin.com]
KNVA is the CW (primary) and
MyNetworkTV(secondary) affiliate serving the city of Austin, Texas. It is currently owned by a company called 54 Broadcasting, and operates under a local marketing agreement (LMA) with LIN Television, which owns sister station KXAN-TV, and is broadcast from the same physical facility. KNVA's transmitter is located in Austin.
KNVA is co-owned by
Ron Oliveira, news anchor for competing station KEYE. According to an Austin American-Statesmanarticle [http://austintvnews.com/switch3.html] and FCCrecords [http://svartifoss2.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=144&Callsign=KNVA] , 54 Broadcasting applied for the license to the channel in 1989 as KCFP but could not economically start up a channel until signing the LMA with LIN Televisionsome five years later.
KNVA was launched in 1994 as a
24-hourfeed of KXAN's Live WeatherNet and doppler radars. It became an independent station for a short time before affiliating with The WBthe following year. During this time, the station was branded "KNVA 54" for years. It carries off-network sitcoms, dramas, and cartoons. In 2001, the station was rebranded "Austin's WB 54" before finally settling on "Austin's WB." It airs on Austin cable systems as cable channel 12. KNVA also airs hourly weather updates throughout the day produced by sister KXAN. The station also had a newscast at 5:30 p.m. at one time, also produced by KXAN, which has since been dropped. Today it airs the Orlando-based morning show The Daily Buzz.
KNVA is home of the
San Antonio Spursbasketball games in the late-fall early spring season, but KXAN shares in on broadcasting half the games as well.
In January 2006, it was announced that
UPNand The WB will be shut down, and a new network would be formed, called The CW. At first, this move put KNVA's future in doubt, as UPN affiliate KCWXwas announced as the affiliate of the new network. KCWX, based for the San Antonio market, had also been supplying the Austin area with UPN programming since the demise of KVC some years earlier. Viewers were left speculating that KNVA's only options would be to take up My Network TVor revert to independent status. But in a surprise move on April 18, 2006, LIN announced that KNVA would join The CW. KCWX now no longer serves Austin; CW programs through KCWX began to be blocked out by Time Warner Cableeffective October 1, 2006, while KCWX's syndicated programming continued to be shown on Time Warner Cable until April 3, 2007, when Time Warner officially dropped KCWX from its Austin cable channel lineup.
Over a week later, on
April 26, it was announced that KNVA would also carry My Network TV as a secondary affiliation. [http://www.broadcastingcable.com/article/CA6328421.html?display=Breaking+News] To date, KNVA is one of two stations in the country carrying both The CW and My Network TV (the other is KWKBin Iowa City, Iowa). KNVA airs My Network TV from 9-11 pm Central Time weeknights, immediately following CW programming.
On August 1, a video posted to the KNVA/KXAN partnership website revealed KNVA would be officially known as "The CW Austin," and the secondary affiliation would be known as "MyNetworkTV on The CW Austin."
HPN - Hill Country Paramount Network (1995-1998)
KXAN controls a number of low-powered
broadcast translatorstations around Central Texas, including KHPZ-CA, KHPM-CA, and KHPB-CA. KXAN had been simulcastingits programming on the translators since their launch; however, with the launch of UPN, KXAN and KNVA opted to create a secondary simulcast feed of KNVA's programming, but replaced The WB's primetime schedule with that of UPN. The network of translators was referred to as HPN - the Hill Country Paramount Network and was in service from 1995 to 1998.
In 1998, Austin low-power station K13VC (operated by
KTBC) picked up the UPN affiliation, in a move designed to give UPN greater cable coverage (at least in the city of Austin) as well as slightly stronger over-the-air reception than the translators provided for. Today, the translator network is used to simulcast the programming of KBVO-CA[http://cds-pre.univision.com/content/content.jhtml;jsessionid=R3SUWN5WJKU4OCWIAAXSFEYKZAAC4IWC?cid=165525] , a TeleFutura affiliate that is also owned and operated by LIN TV and KXAN.
908 W. Martin Luther King
Austin, TX 78701
Logos and advertisements
* [http://www.thecwaustin.com/ KNVA website]
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