American Amusement Machine Association

American Amusement Machine Association

The American Amusement Machine Association (AAMA) governs all amusement machines in North America including video arcade games since 1988. It is considered to be an advocate before the United States Government and the United States Congress dealing with issues about video games. In addition to this, the organization is also the voice before the media and searches for ways to have arcade owners improve their profitability [cite web | url = http://www.coin-op.org/| title = About AAMA | publisher = Coin-op.org| date = | accessdate = 2008-08-16] .

During the year 2000, the "American Amusement Machine Association" was faced with a lawsuit by Ms. Terri Kendrick who believed that minors should be limited access to video games that featured violence; it was eventually settled in 2001 with a reversal of the original judgment [cite web | url = http://www.law.umkc.edu/faculty/projects/ftrials/conlaw/kendrick.html| title = American Amusement Machine Association, et al. v. Teri Kendrick, et al | publisher = law.umkc.edu| date = | accessdate = 2008-08-17] [cite web | url = http://w2.eff.org/legal/cases/American_Amusement_v_Kendrick/20010323_appellate_decision.html| title = EFF Appellate Decision | publisher = Electronic Frontier Foundation | date = | accessdate = 2008-08-17] .

Their goal is to foster responsible attitudes towards gaming in both gamers and their parents. Their parental advisor system help determine mature games from games intended for general and teen audiences. Games are analyzed for their violence, adult language, and or sexual content to see whether it's mild, medium, or strong. Currently, the goal is to diminish the level of violence in video arcade games and develop more games that are suitable for all ages. The AAMA also encourage parents to help make video gaming decisions for their younger children that are suitable for them [cite web | url = http://www.coin-op.org/Parental%20Advisory%20System.htm| title = Parental Advisory System | publisher = Coin-op.org| date = | accessdate = 2008-08-16] .

References


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