Daniel Garcia (director)

Daniel Garcia (director)

Daniel Garcia (born July 24, 1975) is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria.

Garcia began his career designing labels for santería potions sold at local botánicas. Soon after, he landed at advertising agency DDB and, while working overtime, rounded up enough clients to go freelance.

Over the years, Garcia, who's made a name for himself in computer animation and graphic design, has directed videos for such bands as Mates of State, The Go! Team, and TV on the Radio, whose video for "Me-I" won the award for Best Music Video at the 2008 SXSW Festival. Previous videos also received recognition, including Madvillain's "Monkey Suite", which was nominated for an MTV Woodie in 2007, and J Dilla's "Nothing Like This", which played at the Animation Block Party and Pictoplasma, and was nominated for an award at the Ottawa International Animation Festival. In addition to videos, Garcia also directs commercials, including several spots for Nike, and dabbles in photography and print design.



  • Nike - Team Elite
  • Nike - Greatest Team
  • Nike 6.0 - Ninja
  • Nike 6.0 - Essen

External links