Verity Price

Verity Price

Verity Price is a singer / songwriter from Cape Town, South Africa.

Verity has been featured in various news sources in South Africa and around the world, including Carte Blanche, Africa's premier news reporting show. Verity launched the 'Lucky Packet Project' which is an initiative to generate funding for her records, independently of assistance from record labels, as well as to create investment for upcoming artists in South Africa.

Verity is the first musician in South Africa to sell her CD's before the CD's existed. Verity's web team developed a transaction facility on her website. 'Future Owners' bought enough of her CD's for Verity to fund the production of her album. Over 2000 people in 25 countries bought the CD, without guarantee of their investment being realised. 10.6% of every sale was given to two South African charities (POWA - empowering women & The Live Your Dreams Foundation - funding up and coming artists) and by the time the album was recorded over R30,000 had been contributed.

Verity is the first artist in South Africa to achieve a self funded project of this nature. Verity has bucked the trend of signing up to a major record label, and is the first person in South Africa to do this.

External Links

* [ Official site]


* [ Carte Blanche article on Verity]

* [ SA Goodnews Article]

* [ Springwise Newsletter 2006]

* [ article in Argentina]

* [ IOL Article]

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