Employee Pricing Plus


Employee Pricing Plus

Employee Pricing Plus is Chrysler's employee discount incentives, launched in July 2005, to counter General Motors' Employee Discount for Everyone promotion. Characterized by generous incentives combined with rebates on most Chrysler, Dodge, and Jeep models, Chrysler claims their offer bests those "employee discount" prices offered by General Motors or Ford Motor Company.

Lee Iacocca is the celebrity spokesman for the campaign; he appears in summer 2005 ads with Jason Alexander, Snoop Dogg, and his granddaughter.

According to its TV ads and website, the world's first employee pricing program for customers was instituted by The Brick, a Canadian furniture store.

Starting on July 1, 2006 Chrysler reinstituted the Employee Pricing Plus program to run from the first of July to July 31. For the first five days of the program, all Chrysler, Dodge, Jeep dealerships in the United States were open until midnight to support the program, a first in the company's history. Although this program saves thousands of dollars for consumers it does not benefit DaimlerChrysler. The following is what CNN Money had to say about this, "Investors and Wall Street analysts have watched such sales programs with concern since they sacrifice profit margin for sales volume and force consumer attention back to cut-rate deals, a move seen as tarnishing U.S. auto brands." Unlike last year though, only Chrysler is offering these incentives not General Motors or Ford.

External links

* [http://www.chrysler.com/plus/index.html Chrysler Employee Pricing Plus - Official Website]
* [http://www.money.cnn.com/2006/06/22/Autos/chrysler_incentives.reut/index.htm CNN Money Article about DaimlerChrysler's Employee Pricing Program for 2006]


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