Red Bull Cola

Infobox Beverage
name = Red Bull Cola
type = Cola
manufacturer = Rauch Trading AG
distributor =
origin = Austria
introduced = 2008
website = [http://www.redbull.com]

Red Bull Cola or simply Cola is a premium cola beverage from the Red Bull GmbH, makers of Red Bull energy drink. It is being sold as a cola drink. Unlike Coca-Cola and Pepsi, Red Bull Cola is "100% natural" and sold at a premium price. http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003734103] The product is the first major brand extension since Red Bull Sugar-Free was introduced in 2003. It should be noted that Red Bull Cola is a "Cola from Red Bull", not a "Red Bull that tastes like Cola" [ [http://www.brandrepublic.com/News/815277/Red-Bull-unveils-2m-campaign-Simply-Cola/ Red Bull unveils £2m campaign for Simply Cola - Brand Republic News - Brand Republic ] ] . It does not contain taurine - the key component of RedBull. As stated on the can, it is manufactured not by RedBull itself but in Switzerland by Rauch Trading AG for Red Bull GmbH.

Product

Availability & Promotion

As of April 2008 Red Bull Cola is available in Austria, Switzerland, Spain, Poland, Germany, Italy, United Kingdom, Ireland, Thailand, Hungary and Russia.
United States distribution has begun in Las Vegas, Nevada as of June 2008, with a nationwide distribution plan on the horizon. [http://www.redbullusa.com/en/ArticlePage.1211909336018-1300670935/htmlArticlePage.action Red Bull Energy Drink - USA - Red Bull Cola Takes Flight - Signature at the MGM Grand ] ] Red Bull's distinctive Mini Coopers have also been seen driving around Boston, MA, topped by oversized versions of Red Bull Cola's can.

Red Bull Cola is currently only available in cans. The standard 250 ml (8.4 oz) slim can is available in clubs, bars, and restaurants, as well as in grocery and convenience stores. A larger 355 ml (12 oz) can and a 4-pack is also available in stores.http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003734103]

Red Bull Cola also has more caffeine, at 45 milligrams per 12-ounce can, than Coca-Cola or Pepsi-Colahttp://www.flex-news-food.com/pages/15489/Austria/Beverages/red-bull-cola-new-challenger-pepsi-coca-cola---report.html3]

Ingredients

A can of Red Bull Cola contains::

* Water
* Sugar
* Carbon dioxide
* Caramel sugar syrup
* Natural flavors from plant extracts: galangal, vanilla, mustard seed, lime, kola nut, cacao, licorice, cinnamon, lemon, ginger, coca leaf, orange, corn mint, pine, cardamom, mace, clove
* Caffeine from coffee beans and natural lemon juice concentrate.

According to this list of ingredients, Red Bull Cola is said to be "strong and natural." In addition, the manufacturers are calling attention to the to lack of phosphoric acid, preservatives, artificial colorings, and artificial flavors which many similar drinks contain.

The kola Nut and coca leaf are ingredients that have traditionally been used to make cola drinks. However, most colas today are mass produced using artificial alternative] . [http://www.redbullusa.com/#page=Cola]

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http://www.bevnet.com/reviews/redbullcola/images/redbullcola.jpg

ee also

*Red Bull GmbH, the company which produces and markets this product
*Red Bull, the original energy drink
*List of energy drinks

References

External links

*
* [http://www.redbull.com/ Red Bull Official Site]
* [http://www.redbullusa.com/#page=Cola Red Bull Cola Official Page]