- Alexander Bard
Infobox Musical artist
Name = Alexander Bard
Background = solo_singer
Birth_name = Alexander Bengt Magnus Bard
Born = birth date and age|1961|3|17|df=y
Genre = Pop
Associated_acts = Baard, Barbie,
Army of Lovers, Vacuum, Bodies Without Organs
Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish artist, music producer, and philosopher.
Background and education
Bard was born Alexander Bengt Magnus Bard in
Västra Ny, Motala Municipality, Sweden. [According to official national registration records.] After he had completed his upper secondary education, Bard studied in the United Statesand in Amsterdam, the Netherlands. While living in Amsterdam, he earned part of his living working as a prostitute. [cite news |first=Fredrik |last=Strage |authorlink=Fredrik Strage |title=Åsiktsmaskinen Alexander Bard |url=http://www.dn.se/DNet/jsp/polopoly.jsp?d=2198&a=525795&previousRenderType=6 |publisher= Dagens Nyheter|date=2006-03-03 |accessdate=2007-11-22 |language=Swedish ]
He returned to Sweden to study at the
Stockholm School of Economicsfrom 1984 to 1988. Bard took a strong interest in philosophy and social theorywith the explicit aim of becoming a writer. He has given lectures since 1996, specializing on the social implications of the interactive revolution, and has since become one of the leading speakers on the European lecturing circuit. Bard has written two books with media theorist Jan Söderqvist, the first called "Nätokraterna" (published in English in 2003 as " Netocracy: The New Power Elite & Life After Capitalism", as well as in 11 further languages) and the second book titled "Det globala imperiet" (currently in translation to English as "The Global Empire"), in which he presents his sociological theories on the interactive revolution.
Bard began his musical career in 1982 with the single "Life in a Goldfish Bowl" released under the name Baard, a synth-punk fusion project he had formed together with two female striptease dancers. He has since claimed that he spent the Baard years living as a male prostitute in Amsterdam. Bard later had some minor success as Barbie, which saw Bard in drag singing dance-oriented pop. After abandoning work on a second Barbie album, he formed
Army Of Loverswith two of Barbie's entourage, Jean-Pierre Bardaand La Camilla. Army Of Lovers had over 20 Pan-European hits, the biggest being "Crucified", "Obsession", and "Sexual Revolution", while their presence in the US and the UK was limited to repeated club chart successes. They released five studio albums, made over 20 music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army Of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of camp.
Following the demise of Army Of Lovers, Bard founded Vacuum, a symphonic
synthpopproject featuring Bard, Marina Schiptjenko(formerly of synthpop group Page), and newcomer Mattias Lindblom. Their debut single "I Breathe" was one of the fastest selling singles in Swedenin 1997 and also topped the singles chart in Italy. Further releases did not do as well, except in Russiaand Ukraine, and Bard left after only two albums. He reformed Army Of Loversbriefly in 2000 for a handful of new tracks and a greatest hits collection, and later contributed to the first two Alcazar albums.
Since 2005, Bard has been working and performing with a new band, BWO (short for Bodies Without Organs), with Marina Schiptjenko and new vocalist
Martin Rolinski. Their debut album "Prototype" generated seven top 20 hit singles in Scandinavia and across Eastern Europe and reached platinum status. A second album "Halcyon Days", released in April, 2006, shipped gold and has so far generated three further hit singles. Besides the groups mentioned above, Alexander Bard has also worked as a songwriter and producer for several Swedish artists, in the 1980s mainly with Ola Håkanssonand Tim Norell, in the early 1990s with Anders Wollbeckand Per Adebratt—especially on the early 1990s Columbia Records—signed African cult act Midi Maxi & Efti—and more recently mainly with Anders Hansson. He was a co-founder of Stockholm Recordsand currently runs several internet and music-related businesses.
In late 2007 it was revealed that Bard's entry in
Melodifestivalen 2008was selected as one of the 28 songs that will be performed in the contest. The entry won the semifinal, thus is one out of ten finalists. It finished third in the final.
Religious and political views
Bard began to study
Zoroastrianismin 1983, and was inducted to the faith in Gothenburgin 1997 where he had his navjoteperformed by a priest ( mobed) named Kamran Jamshidi.citation|last=Grubanovic|first=Ognjen|year=2003|title=The Army of Lovers Network|url=http://www.armyoflovers.net/|location=Nürnberg|publisher=armyoflovers.net (fan site)] His close friend Trita Parsi, who afterwards went on to become the founder and President of the National Iranian American Council, was inducted in the same ceremony.
On several occasions, Bard has caused much controversy by appearing on Swedish national TV and radio, and writing articles, propagating the use of narcotic substances and a liberalisation of the stringent Swedish drug laws. He has also been a political activist for the rights of prostitutes and sexual minorities. A self-proclaimed bisexual libertine, Bard lived in a much-publicized relationship in the 1990s with Swedish anthropologist and writer
Petra Östergren. Bard has also been a member of both the Swedish Liberal People's Party and its youth wing, the Liberal Youth of Sweden. [ [http://ingero.blogspot.com/2007/06/en-frsta-maj-talares-beknnelser.html Johan Ingerö: En första maj-talares bekännelser ] ] He returned to politics in June, 2008 as one of the founders of the cyberliberal network Liberati, initially organised as a support group for Swedish Member of Parliament Camilla Lindberg, a close friend of Bard's.
*imdb name|id=1053884|name=Alexander Bard
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