- Howard Milton
Howard Milton is a leading British design pioneer who came to prominence during the 1980’s design boom in the UK which has been dubbed by pundits The Designer Decade. Howard studied at Hammersmith College of Art under Ruskin Spear and then under Tom Eckersley at the London School of Printing, graduating in 1974 (alumni include Glenn Tutsell, Michael Peters, Neville Brody).
He joined Michael Peters and Partners after graduation and soon established himself as one of the company’s rising stars. Here he worked on seminal projects such as Seagrams (photo), Winsor and Newton and Virgin and met his future business partner and wife Jay Smith.
In 1976 he moved to New York and joined top advertising agency Burson-Marstellar where he came under the influence of key American designers,
Seymour Chwast ,Herb Lubalin ,Tibor Kalman andMilton Glaser the world famous designer of the ‘I Love New York’ campaign.Howard and Jay formed their own company Smith & Milton in 1980 in the UK.
Smith & Milton is internationally known for its work such as the fmcg designs for Kit Kat and Lucozade and the corporate identities of PPP, the Switch logo and Aspreys.
Howard is married with two children and splits his time between his home in Cornwall and London.
Howard Milton has written two books published by the Design Council on the practice of packaging design and lectured to diverse audiences at the AIGA California, Kent State University Ohio, the Marketing Society London and Central St. Martins.
Books
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title=Alas! Smith and Milton: How Not to Run a Design Company
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year=2006
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publisher=Cyan
location=London
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isbn=9781904879473
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pages=192 p. : ill. (chiefly col.) ; 26 cm
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*cite news |first= |last= |authorlink= |coauthors= |title=Packaging Design. (book reviews) |url=http://www.accessmylibrary.com/coms2/summary_0286-5469371_ITM |work=Marketing |publisher= |date=28-FEB-1991 |accessdate=2008-06-10
*cite news |first= |last= |authorlink= |coauthors= |title= Pack attack: packaging design is often overlooked by toy makers in their rush for market share. |url=http://www.accessmylibrary.com/coms2/summary_0286-5460550_ITM |work=Marketing |publisher= |date=15-FEB-1990 |accessdate=2008-06-10
*cite news |first= |last= |authorlink= |coauthors= |title=Beyond brand continuity: Changing design for the better
url=http://www1.economictimes.indiatimes.com/articleshow/2107925.cms |work=The Economic Times |publisher= |date=8 Jun, 2007, 0309 hrs IST, |accessdate=2008-06-10
*cite news |first= |last= |authorlink= |coauthors= |title=Brand Equity - Design by Choice |url=http://economictimes.indiatimes.com/articleshow/2134747.cms |work=The Economic Times |publisher= |date= 20 Jun, 2007, 0008 hrs IST,|accessdate=2008-06-10External links
* [http://www.smith-milton.co.uk Smith & Milton web site]
* [http://www.brandrepublic.com/News/650350/Desert-Island-Brands---Howard-Milton/ Desert Island Brands article]Persondata
NAME= Milton, Howard
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