- Captive market
Captive markets are
marketswhere the potential consumersface a severely limited amount of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and less diversity for consumers. [ [http://www.anz.com/edna/dictionary.asp?action=content&content=captive_market The language of money - Captive markets] ] The term therefore applies to any market where there is a monopolyor oligopoly.
Examples of captive-market environments include the
food marketsin cinemasFact|date=June 2008, airportsFact|date=June 2008, and sports arenasFact|date=June 2008.
Wikimedia Foundation. 2010.