Captive market


Captive market

Captive markets are markets where the potential consumers face a severely limited amount of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and less diversity for consumers. [ [http://www.anz.com/edna/dictionary.asp?action=content&content=captive_market The language of money - Captive markets] ] The term therefore applies to any market where there is a monopoly or oligopoly.

Examples of captive-market environments include the food markets in cinemasFact|date=June 2008, airportsFact|date=June 2008, and sports arenasFact|date=June 2008.

See also

* Captive audience

References


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