- Xfm South Wales
Infobox Radio station
name=Xfm South Wales "(defunct)"
29 November 2007
30 May 2008
frequency=106.8 & 107.3 MHz
website = [http://www.newmusicrising.co.uk/ New Music Rising]
XFM South Wales was a UK Regional Radio Station owned by
GCap Mediabroadcasting alternative music to an 18-25 audience in South Wales.
It broadcast from the Red Dragon centre in Cardiff where it shared studios with
Red Dragon FM. The station launched in November 2007 and was sold by GCap on 30 May 2008to Town and Country Broadcasting.
The station won its licence on
8 May 2007against stiff competition after Xfmand bid writer Matt Deegan [cite web | url = http://www.mattdeegan.com/2007/05/08/winning-fm-licences/ | title = 'Winning FM Licences' | accessdate = 2008-02-24] placed a bid focusing on bringing the best of new music and local talent to the people of South Wales. The station was the last addition to the XfmNetwork, and sister to stations in London, Manchester and Central Scotland.
The station launched at 11:00
GMTon 29 November 2007with a specially authored poem written by Nicky Wire, Chair of the Advisory Board for the station [cite web|title=XFM South Wales License Application|work=OFCOM UK Regulator|url=http://www.ofcom.org.uk/radio/ifi/rbl/car/ifmapps/southwales/xfm.pdf|accessdate=1 Dec|accessyear=2008] , followed by a three song on-air set by Manic Street Preachers.
The launch line up included breakfast show team
Roop and Tom, afternoon presenters Rhys and Eggsy (known as part of Goldie Lookin' Chain). Evenings were presented by The New 1920 frontman Colin Francies.
Stereophonicsdrummer Stuart Cable, Catatoniaguitarist Owen Powell and Dirty Sanchez's Lee Dainton and Mathew Pritchard hosted weekend shows.
On 11 February 2008
GCap Mediaannounced that they would be selling the analogue license for the station [cite web | url = http://www.guardian.co.uk/media/2008/feb/11/gcapmedia.digitaltvradio | title = DAB 'not economically viable' | accessdate = 2008-02-11] . On 30th May 2008, XFM South Wales ceased broadcasting.
The station was immediately rebranded as
Nation Radioand, after 2 weeks of non-stop music, was fully launched on 16 June 2008. Jason Bryant , chief executive of Town & Country Broadcasting said "We are very confident about making this into a big station. This is not a marginal station – this is going to be mainstream." [ [http://www.guardian.co.uk/media/2008/may/30/gcapmedia.commercialradio1?gusrc=rss&feed=media "Xfm south Wales: GCap sells station to Town and Country Broadcasting", "Media Guardian"] ] - his comments have lead to speculation that there will be a decrease in the alternative music offering from the station. Xfm Londonhas now returned to the area on the Cardiff and Newport digital multiplex.
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