transitive verb Date: 1756 1. to price below what is normal or below the real value 2. to undercut (a competitor) in prices

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • underprice — index discount (reduce), minimize, underestimate Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • underprice — [spelling only] …   English World dictionary

  • underprice — UK [ˌʌndə(r)ˈpraɪs] / US [ˌʌndərˈpraɪs] verb [transitive] Word forms underprice : present tense I/you/we/they underprice he/she/it underprices present participle underpricing past tense underpriced past participle underpriced business to put a… …   English dictionary

  • underprice — /un deuhr pruys /, v.t., underpriced, underpricing. 1. to price (goods or merchandise) lower than the standard price or fair value. 2. to undercut (a competitor) by underselling or setting prices below actual cost. [1750 60; UNDER + PRICE] * * * …   Universalium

  • underprice — verb a) To set a price at less than the value of an item b) To sell at a lower price than another (especially than a competitor) …   Wiktionary

  • underprice — verb sell or offer at too low a price …   English new terms dictionary

  • underprice — un•der•price [[t]ˌʌn dərˈpraɪs[/t]] v. t. priced, pric•ing 1) bus to price (goods or merchandise) lower than the standard price 2) bus to undercut (a competitor) by setting prices below actual cost • Etymology: 1750–60 …   From formal English to slang

  • underprice — /ʌndəˈpraɪs/ (say unduh pruys) verb (t) (underpriced, underpricing) to price (something offered for sale) below its value or normal price …   Australian English dictionary

  • underprice — v.tr. price lower than what is usual or appropriate …   Useful english dictionary

  • un|der|price — «UHN duhr PRYS», transitive verb, priced, pric|ing. 1. to price lower than the value: »to underprice a car or suit.... 2. to undercut in price: »to underprice a competitor …   Useful english dictionary

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