self-mailer
noun Date: circa 1942 a folder that can be sent by mail without enclosure in an envelope by use of a gummed sticker or a precanceled stamp to hold the leaves together

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • self-mailer — UK US noun [C] MARKETING ► an advertisement for goods or services that can be sent by mail without needing an envelope …   Financial and business terms

  • self-mailer — /self meɪlə/ noun an item of promotional material sent through the post, which includes a postage paid reply section which can be sent back without an envelope and on which customers can make an order ● Only 10% of the self mailers we sent out… …   Marketing dictionary in english

  • self-mailer — /self may leuhr/, n. an advertisement, booklet, or the like, that has space for a name, address, and postage and can be mailed without a wrapper or envelope. [1940 45] * * * …   Universalium

  • self-mailer — self′ mail′er n. phi a piece of mail that has space for an address and postage and can be mailed without a wrapper or envelope • Etymology: 1940–45 …   From formal English to slang

  • self-mailer — ˈ ̷ ̷ˈ ̷ ̷ ̷ ̷ noun : a folder or broadside that can be sent by mail without enclosure in an envelope by use of a gummed sticker or a precanceled stamp to hold the leaves together * * * /self may leuhr/, n. an advertisement, booklet, or the like …   Useful english dictionary

  • Self-mailer — Рекламный материал, отправляемый без конверта …   Краткий толковый словарь по полиграфии

  • self-mailing — See self mailer. * * * …   Universalium

  • MAILER, NORMAN — (1923– ), U.S. novelist and essayist. Born in New Jersey, Mailer grew up in New York City and attended Harvard College. His two years with the U.S. Army in the Pacific theater during World War II provided him with the background for his… …   Encyclopedia of Judaism

  • Mailer, Norman — born Jan. 31, 1923, Long Branch, N.J., U.S. U.S. novelist. He studied at Harvard University. He drew on his wartime service in the Pacific for his celebrated novel The Naked and the Dead (1948), which established him as one of the major American… …   Universalium

  • Norman Mailer — photographed by Carl Van Vechten in 1948 Born Norman Kingsley Mailer January 31, 1923(1923 01 31) Long Branch, New Jersey, U.S …   Wikipedia

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