run-of-paper
adjective Date: circa 1923 to be placed anywhere in a newspaper at the option of the editor <
run-of-paper advertisement
>

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… …   Financial and business terms

  • run-of-paper — | ̷ ̷ ̷ ̷| ̷ ̷ ̷ ̷ adjective : to be placed anywhere in a newspaper at the option or discretion of the editor run of paper advertisement abbr. R.O.P. * * * /run euhv pay peuhr/, adj. See R.O.P. [1950 55] …   Useful english dictionary

  • run-of-paper — /run euhv pay peuhr/, adj. See R.O.P. [1950 55] * * * …   Universalium

  • run of paper — Denoting an advertisement in a paper, magazine, etc. , in which the publisher decides where the advertisement shall be placed. This is offered at a lower rate than an advertisement set in a specified position in the publication …   Big dictionary of business and management

  • run of press — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) …   Financial and business terms

  • run of publication — UK US adjective (abbreviation ROP) MARKETING ► RUN OF PAPER(Cf. ↑run of paper) …   Financial and business terms

  • run of book — /ˌrʌn əv bυk/, run of paper /ˌrʌn əv peɪpə/ noun an advertiser’s order to the advertising department of a publication that buys advertising space at the basic rate and does not specify the position of the advertisement in the publication. Abbr… …   Marketing dictionary in english

  • Paper drilling — is a technique used in trade binderies for providing large quantities of paper with round holes. The paper can be processed as loose leafs and in brochures (stitched, perfect bound). The holes usually serve for storage (filing), sometimes for… …   Wikipedia

  • paper chase — paper ,chase noun count 1. ) INFORMAL an attempt to do something that involves reading and writing a lot of documents, and that takes a long time: a paper chase to obtain a university degree 2. ) BRITISH a game in which someone runs ahead of… …   Usage of the words and phrases in modern English

  • Paper — For other uses, see Paper (disambiguation). A stack of copy paper Paper is a thin material mainly used for wr …   Wikipedia

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