noun plural but singular or plural in construction Etymology: psych- + -graphics (as in demographics) Date: 1968 market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also variables or trends identified through such research • psychographic adjectivepsychographically adverb

New Collegiate Dictionary. 2001.

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  • psychographics — psy‧cho‧graph‧ics [ˌsaɪkəʊˈgræfɪks ǁ koʊ ] noun [uncountable] MARKETING a way of dividing consumers into different groups according to qualities such as a person s character, the way they live, and how important price, quality etc is to them,… …   Financial and business terms

  • psychographics — [sī΄kō graf′iks] n. in marketing and advertising, the study of the values, attitudes, etc. of a consumer population pl.n. these values, attitudes, etc …   English World dictionary

  • psychographics — /ˌsaɪkəυ græfɪks/ noun the study of the life style of different sectors of society for marketing purposes ● Psychographics can help define the market segment we should be aiming for with our product. (NOTE: takes a singular verb) …   Marketing dictionary in english

  • psychographics — /suy keuh graf iks/, n. (used with a sing. v.) the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. [PSYCHO + (DEMO)GRAPHICS] * * * …   Universalium

  • psychographics — noun The use of demographics to obtain marketing data from peoples attitudes, lifestyles etc …   Wiktionary

  • psychographics — plural noun [treated as sing.] the study and classification of people according to their attitudes, aspirations, etc., especially in market research. Derivatives psychographic adjective …   English new terms dictionary

  • psychographics — psy·cho·graphics …   English syllables

  • Psychographics — RadioPP Research term dealing with listener personality, such as attitude, behavior, values, opinions, and beliefs …   Audio and video glossary

  • psychographics — …   Useful english dictionary

  • psychographic — psychographics UK US /ˌsaɪkəˈɡræfɪks/ noun [U] ► MARKETING the study of customers in relation to their opinions, interests, and emotions: »Psychographics can help you to identify the young, urban clients you are looking for. psychographic… …   Financial and business terms

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