press kit
noun Date: 1968 a collection of promotional materials for distribution to the press

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • press kit — ➔ kit * * * press kit UK US noun [C] (also press pack) ► MARKETING a set of information that is given to journalists (= people who write reports for newspapers, television, etc.) to make them aware of a product or service, or of a company or… …   Financial and business terms

  • press kit — n. an assortment of publicity releases, information sheets, etc. for distribution to newspeople …   English World dictionary

  • Press kit — A press kit, often referred to as a media kit in business environments, is a pre packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to… …   Wikipedia

  • press kit — noun A packaged set of promotional and news materials about a person, band or product for media to use. The kit will often include a cd or demo along with reviews, photos, and background information. The kit is distributed to media sources, such… …   Wiktionary

  • press kit — noun : a collection of promotional material for distribution to the press * * * a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference. [1965 70] * * * n. a… …   Useful english dictionary

  • press kit — a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference. [1965 70] * * * …   Universalium

  • Electronic Press Kit — An Electronic Press Kit (or EPK ) is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media.… …   Wikipedia

  • Electronic Press Kit — Ein Electronic Press Kit (EPK) ist eine Pressemappe in elektronischer Form in Abgrenzung zur gedruckten Pressemappe und kann sich auf einer CD, DVD oder Website befinden. Es richtet sich an Journalisten elektronischer Medien wie Radio, Fernsehen… …   Deutsch Wikipedia

  • Electronic Press Kit — Un Electronic Press Kit ou EPK est un kit de presse électronique, ou plus précisément numérique. Il est destiné à promouvoir une entreprise, un produit, un événement, et le plus souvent un artiste musicien. Il se réduit parfois à un film court,… …   Wikipédia en Français

  • kit — [kɪt] noun [countable] a set of equipment, materials etc, used for a particular purpose: • 1500 public information kits were produced and mailed directly to social service agencies. • The company also markets a £200 upgrade kit (= something which …   Financial and business terms

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