bait and switch

bait and switch
noun Date: 1967 1. a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one 2. the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • bait and switch — n: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low priced item but then is encouraged to purchase a higher priced one – called also bait advertising; Merriam Webster’s Dictionary of Law.… …   Law dictionary

  • bait-and-switch — ˌbait and ˈswitch adjective [only before a noun] MARKETING if sellers use bait and switch methods, they attract customers by telling them about a cheap product which may or may not exist, and then persuade them to buy a more expensive one: •… …   Financial and business terms

  • bait-and-switch — ☆ bait and switch [bāt′ n swich′ ] adj. of, related to, or employing an illegal or unethical sales technique in which a seller lures customers by advertising an often nonexistent item at a bargain price and then attempts to switch their attention …   English World dictionary

  • bait-and-switch — v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer …   Law dictionary

  • bait and switch — bait′ and switch′ n. bus the practice of attracting customers to a store with bargain prices, then attempting to sell them higher priced items …   From formal English to slang

  • Bait and switch — In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is… …   Wikipedia

  • bait-and-switch — /bayt n swich /, adj. 1. denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher priced item that is available. n …   Useful english dictionary

  • Bait And Switch — A dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. Once the customer comes into the store/office to inquire about the advertised price/rate (the… …   Investment dictionary

  • bait and switch — noun a) An unscrupulous and sometimes illegal sales technique, in which an inexpensive product is advertised to attract prospective customers who are then told by sales personnel that the inexpensive product is unavailable or of poor quality and… …   Wiktionary

  • bait-and-switch — adjective Relating to use of bait and switch (offering one attractive exchange initially, but not honoring the offer) in business, politics, and elsewhere. Despite Healys argument that the Liberty Fund would go to worthwhile causes, many felt the …   Wiktionary

  • bait and switch —    obtaining investment funds by deceit    Financial jargon:     The phenomenon has been described by some market participants as bait and switch where banks win mandates offering certain terms which are subsequently changed because they are… …   How not to say what you mean: A dictionary of euphemisms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”