mass-market
adjective Date: 1952 1. sold through such retail outlets as supermarkets and drugstores as well as through bookstores <
a mass-market paperback
>
; also of, relating to, or publishing mass-market materials 2. appealing or sold to a general audience

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • mass market — ➔ market1 * * * Ⅰ. mass market UK US noun [C, usually singular] MARKETING, COMMERCE ► a market of as many people as possible, not just people with a lot of money or particular needs or interests: »There s no mass market for the magazine. »They… …   Financial and business terms

  • mass market — mass markets 1) N COUNT Mass market is used to refer to the large numbers of people who want to buy a particular product. [BUSINESS] They now have access to the mass markets of Japan and the UK. ...a new computer aimed at the mass market. 2) ADJ …   English dictionary

  • mass-market — mass .market adj [only before noun] designed for sale to as wide a range of people as possible mass market paperback/novel/film etc ▪ a mass market paperback priced at $8.99 >mass market n …   Dictionary of contemporary English

  • mass-market — mass market1 adjective produced in large quantities to be sold to many customers: mass market science fiction and fantasy paperbacks mass market ,mass market 2 verb transitive to produce goods in large quantities to be sold to many customers …   Usage of the words and phrases in modern English

  • mass-market — mass′ mar′ket adj. 1) cvb bus being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass market paperback[/ex] 2) cvb bus of, pertaining to, or issuing such publications: a mass market… …   From formal English to slang

  • mass market — noun The market for mass produced goods • • • Main Entry: ↑mass …   Useful english dictionary

  • mass-market — mass mar·ket (măsʹmärʹkĭt) adj. Of, relating to, or produced for consumption in large numbers, especially when sold in supermarkets, in drugstores, and at newstands: a mass market paperback. tr.v. mass mar·ket·ed, mass mar·ket·ing, mass mar·kets… …   Universalium

  • mass market — noun singular the people who buy goods that are produced in very large quantities …   Usage of the words and phrases in modern English

  • mass market — ► NOUN ▪ an unrestricted arena of commercial activity in which goods are produced in large quantities for the broad population …   English terms dictionary

  • mass-market — /mæs ˈmakət/ (say mas mahkuht) verb (t) 1. to sell (a product) to a mass market: to mass market mobile phones. –verb (i) 2. to sell merchandise to a mass market: the company started to mass market last year. –adjective 3. of or relating to a mass …   Australian English dictionary

  • mass-market — ˈ ̷ ̷ ˈ ̷ ̷  ̷ ̷ adjective 1. : being a paperback book with a nominal trim size usually of 4 3/16 x 6 3/4 designed to be sold through non book retail outlets (as supermarkets and drug stores) as well as through bookstores ; also : of, relating to …   Useful english dictionary

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