hard sell
noun Date: 1952 aggressive high-pressure salesmanship — compare soft sell

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • hard sell — ˌhard ˈsell noun [singular] MARKETING 1. something that is difficult to sell or make popular: • Cheap solar panels could be the answer to the power shortage, but they are proving to be a hard sell. 2. when someone uses a lot of pressure to get… …   Financial and business terms

  • hard sell — noun singular 1. ) any method of selling in which someone tries very hard to persuade customers to buy something ─ compare SOFT SELL 2. ) AMERICAN a situation in which you have difficulty selling something or persuading someone to change their… …   Usage of the words and phrases in modern English

  • hard sell — n [singular] 1.) a way of selling something in which there is a lot of pressure on you to buy ≠ ↑soft sell 2.) AmE if an idea is a hard sell, it is difficult to get people to accept it …   Dictionary of contemporary English

  • hard sell — ☆ hard sell n. high pressure salesmanship hard sell adj …   English World dictionary

  • hard sell — hard′ sell′ n. bus a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). • Etymology: 1950–55, amer …   From formal English to slang

  • hard sell — If someone puts a lot of pressure on you to do or buy something, they are hard selling it …   The small dictionary of idiomes

  • hard sell — ► NOUN ▪ a policy or technique of aggressive selling or advertising …   English terms dictionary

  • hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * …   Useful english dictionary

  • hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… …   Useful english dictionary

  • hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… …   Dictionary of American idioms

  • hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… …   Dictionary of American idioms

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