noun (plural -ries) Date: 1948 an array or profusion of gimmicks; also use of gimmicks

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • gimmickry — 1952, from GIMMICK (Cf. gimmick) + RY (Cf. ry) …   Etymology dictionary

  • gimmickry — ☆ gimmickry [gim′ikər ēgim′ikrē ] n. Informal 1. gimmicks collectively 2. the use of gimmicks: Also gimmickery [gim′ikər ē] …   English World dictionary

  • gimmickry — [[t]gɪ̱mɪkri[/t]] N UNCOUNT (disapproval) If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. Privatisation and gimmickry are not the answer to… …   English dictionary

  • gimmickry — gimmick ► NOUN ▪ a trick or device intended to attract attention rather than fulfil a useful purpose. DERIVATIVES gimmickry noun gimmicky adjective. ORIGIN originally in sense «piece of magicians apparatus»: of unknown origin …   English terms dictionary

  • gimmickry — /gim ik ree/, n. 1. the use of gimmicks. 2. an abundance of gimmicks. Also, gimmickery /gim ik ree, ik euh ree/. [1950 55; GIMMICK + RY] * * * …   Universalium

  • gimmickry — noun a) gimmicks collectively, or several gimmicks b) the condition of using gimmicks …   Wiktionary

  • gimmickry — gim|mick|ry [ gımıkri ] noun uncount the use of gimmicks …   Usage of the words and phrases in modern English

  • gimmickry — gim·mick·ry || gɪmɪkrɪ n. use of tricks in advertising; use of gimmicks …   English contemporary dictionary

  • gimmickry — UK [ˈɡɪmɪkrɪ] / US noun [uncountable] the use of gimmicks …   English dictionary

  • gimmickry — gim•mick•ry or gim•mick•ery [[t]ˈgɪm ɪk ri[/t]] n. 1) the use of gimmicks 2) an abundance of gimmicks • Etymology: 1950–55 …   From formal English to slang

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