direct-response
adjective Date: 1976 of or relating to direct marketing <
direct-response advertising
>

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

  • direct response advertising — ➔ advertising * * * direct response advertising UK US noun [U] (also direct response marketing) MARKETING ► a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number,… …   Financial and business terms

  • direct response ad — UK US noun [C] MARKETING ► an advertisement to which a customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: »When you use a direct response ad in any media, you must include… …   Financial and business terms

  • Direct-Response-Werbung — Als Direktmarketing (auch Direct Response Werbung) oder Dialogmarketing wird innerhalb der Marktkommunikation des Marketing jede Werbemaßnahme bezeichnet, die eine direkte Ansprache des möglichen Kunden mit der Aufforderung zur Antwort enthält.… …   Deutsch Wikipedia

  • direct-response TV advertising — DRTV advertising; direct action advertising A television advertisement designed to stimulate immediate purchase or encourage some other direct response. Television spots, typically 60 to 120 seconds long, attempt to describe a product or service …   Big dictionary of business and management

  • direct response marketing — /daɪˌrekt rɪ spɒns ˌma:kɪtɪŋ/ noun same as direct response advertising …   Marketing dictionary in english

  • direct response agency — /daɪˌrekt rɪ spɒns ˌeɪdʒənsi/ noun a company which provides direct marketing services to its clients such as database management, direct mail, and response collecting …   Marketing dictionary in english

  • Direct-Response-Werbung — Werbekontakt mit Kunden in mehreren aufeinander folgenden Stufen. Durch verschiedene Medien (z.B. Brief, Telefon, Katalog etc.) werden in regelmäßigen Abständen immer wieder Kontakte hergestellt. Damit wird das Ziel verfolgt, eine dauerhafte ⇡… …   Lexikon der Economics

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