direct marketing

direct marketing
noun Date: 1961 marketing by means of direct communication with consumers (as through catalogs and telemarketing)

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… …   Financial and business terms

  • direct marketing — n. marketing by means of direct contact with potential clients or customers, as by direct mail, telephone solicitation, door to door selling, etc …   English World dictionary

  • direct marketing — Any advertising or marketing communication, whether trying to sell products or promote your company, which is directed to particular individuals or a company. Practical Law Dictionary. Glossary of UK, US and international legal terms.… …   Law dictionary

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • Direct Marketing — von Professor Dr. Heinz Dallmer I. Begriffsbestimmungen 1. Direktwerbung Umfasst alle Werbemaßnahmen, die den Empfänger gezielt ansprechen, indem sie ihm die Werbebotschaft in Form eines selbstständigen Werbemittels (z.B. ⇡ Direct Mailing) direkt …   Lexikon der Economics

  • Direct Marketing — A form of advertising in which physical marketing materials are provided to consumers in order to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over… …   Investment dictionary

  • direct marketing — /daɪˌrekt mɑ:kɪtɪŋ/ noun same as direct response advertising ▪▪▪ ‘…after five years of explosive growth, fuelled by the boom in financial services, the direct marketing world is becoming a lot more competitive’ [Marketing Workshop] ▪▪▪ ‘…direct… …   Marketing dictionary in english

  • direct marketing — N UNCOUNT: oft N n Direct marketing is the same as direct mail. The direct marketing industry has become adept at packaging special offers …   English dictionary

  • direct marketing — noun marketing via a promotion delivered directly to the individual prospective customer • Hypernyms: ↑marketing * * * noun [noncount] : a way of selling things by calling people on the telephone or mailing them advertisements or catalogs * * *… …   Useful english dictionary

  • Direct Marketing — Di|rect Mar|ke|ting das; [s] <aus gleichbed. engl. direct marketing; vgl. ↑Marketing> svw. ↑Direktmarketing …   Das große Fremdwörterbuch

  • direct marketing — marketing direct to the consumer, as by direct mail or coupon advertising. * * * …   Universalium

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