transitive verb Date: 1982 to market or issue (as a credit card) in conjunction with another company so that the product bears the name of both

New Collegiate Dictionary. 2001.

Look at other dictionaries:

  • co-brand — [ kō ˌbrand] 1. v. [trans.] designate (a product or service) with the brands of joint manufacturers or sponsors E Truck Leasing co brands services with Truck Wash Guys 2. n. a product or service jointly offered by two manufacturers or sponsors… …   Useful english dictionary

  • Co-branding — refers to several different marketing arrangements: Co branding, also called brand partnership[1], is when two companies form an alliance to work together, creating marketing synergy. As described in Co Branding: The Science of Alliance:[2] …   Wikipedia

  • Brand New Eyes — Studio album by Paramore Released September 29, 2009&# …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand (disambiguation) — Brand is the symbolic embodiment of a product or service.Brand may also refer to: * Livestock branding * Human branding * Brand (magazine) * Brand (play), a play by Henrik Ibsen * Brand Brewery * Another term for trademark * An archaic word for… …   Wikipedia

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • Co-Pay Cards — Based on the National Council for Prescription Drug Programs standard, all pharmacy software systems contain information fields for both a primary and secondary insurer to pay for patient’s prescription. The co pay card appeared in 2005 as a… …   Wikipedia

  • Brand eins — Beschreibung Wirtschaftszeitschrift Sprache Deutsch Verlag …   Deutsch Wikipedia

  • Co Adriaanse — Personal information Full name Jacobus Adriaanse …   Wikipedia

  • Co-amilofruse — Combination of Amiloride Potassium sparing diuretic Furosemide Loop diuretic Clinical data AHFS/ …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”