Nike Total 90

Nike Total 90
A pair of Nike Total 90 Laser boots in Black and Red with the Soft Ground (SG) soleplate

Nike Total 90 is a brand of Nike sportswear and equipment first introduced in 2000, and specifically designed to be used for association football. The range of products consists mainly of shoes, shirts, and shorts, but also includes other items such as socks, shin guards, equipment bags, drink bottles, goalkeeper gloves, and balls.

The Total 90 brand name is derived from the 90 minutes traditionally played in a football match, with 'Total' implying that the athlete who represents the 'Total 90' ethos is capable if giving maximum effort at any point in the game. It is now commonly abbreviated by Nike themselves to 'T90'.

The majority of Total 90 apparel is designed for athletic purposes and is made up of various materials that absorb sweat and transfer it to the outside of the material so it can evaporate quickly. More ventilated material is usually placed in areas more prone to sweat collecting such as the underarms and neck area.

In 2007, Nike introduced a new boot, the Nike Total 90 Laser. The boot's main feature was the concentric rubber rings (shot-shield) on the top of the boot, which, it was claimed, improved accuracy, swerve and power. It also boasted a "E-Vent" membrane throughout the boot's upper, which increased breathability, while blocking absorption. The boot's marketing involved several Nike-endorsed players, including Gennaro Gattuso, Carles Puyol, Gonzalo Higuaín, Diego, Fabio Cannavaro, Torsten Frings, Wesley Sneijder, Wayne Rooney, Michael Essien, Rafael Márquez, Fernando Torres, Rikard Stendal and Florent Malouda.

In April 2008, the Total 90 Laser was followed by the Total 90 Laser II. This version featured a refined "sweet spot" and reduced the area of exposed laces. The high density material of the "sweet spot" combined with the rings to help keep the ball down and add swerve to the ball[1].

There have been seven generations of Total 90 boots, beginning with the Air Zoom Total 90, followed by Air Zoom Total 90 II, Air Zoom Total 90 III, Total 90 Supremacy, Total 90 Laser, Total 90 Laser II and, most recently, the Total 90 Laser III[2].

Laser III Synthetic Black/Blue/Volt Colorway

The Total 90 Laser III version is the most complex of the line of boots. It boasts 5 red silicon pods that are designed to improve the strike zone, it also comes equipped with TPU fins that are designed to enhance touch and control.[3].

In September 2011,[4] Nike revealed the latest incarnation of their signature power/accuracy boots; the Nike T90 Laser IV. This latest incarnation did away with the silicon pods and TPU rubber fins of the Laser III, and introduced 'strips' of hard rubber to the forefoot which shift and bend with the movements of the foot - with Nike coining the name 'Adaptive Shield' for this new technology.[5] The Laser IV also features TPU swerve fins to generate friction and ball spin, and a Power Zone that improves strength and accuracy when striking the ball.[6].

With the launch of the Nike T90 Laser IV, Nike were also keen to re-invent the silo for the modern striker. As such, the boot's weight was decreased by 20% to around 270 g (9.5 oz) (in a US size 9 boot), and the Laser IV's silhouette and shape were slimmed down from the wide-fitting Laser III.

Launched in two colourways, White/Black/Total Orange and Black/Silver/Yellow, the Nike T90 Laser IV hit the pitch early when Wesley Sneijder wore them in Inter Milan's clash with Palermo at the start of the 2011-12 Serie A season[7] .

Laser IV Synthetic White/Black/Total Orange Colorway
Laser IV KangaLite Black/Yellow/Silver Colorway

The boot's official on-pitch debut was on 18 September 2011, when Wayne Rooney wore them in Manchester United's Premier League match against Chelsea.[8]

References

See also




Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Nike total 90 — Saltar a navegación, búsqueda Nike Total 90 es un modelo de ropa deportiva de la marca estadounidense Nike; creada en 2000, y específicamente diseñado para ser utilizado para el Fútbol. La gama de productos se compone principalmente de zapatos,… …   Wikipedia Español

  • Nike Total 90 — Javier Portillo, calzándose las botas durante un partido con Hércules en la temporada 2010/11. Total 90 es una línea de productos deportivos de la marca estadounidense Nike; creada en 2000 para Fútbol. La gama de productos se compone… …   Wikipedia Español

  • Nike Total 90 Tracer — The Total 90 Tracer is an association football ball manufactured by Nike and developed at the Nike Equipment Innovation Test Lab in Oregon, United States. It is the official match ball for the 2010 2011 season in La Liga, the Premier League,… …   Wikipedia

  • Nike CTR360 Maestri — Nike CTR360 is a line of football boots manufactured by Nike. Nike CTR360 Maestri II White/Silver/Purple colorway Contents 1 CTR360 Maestri …   Wikipedia

  • Nike Considered — boot Nike Considered is a sustainable line of shoes introduced by Nike, Inc., a major American supplier of athletic shoes, apparel and sports equipment. Nike Considered was developed by Richard Clarke, Tinker Hatfield, Steve McDonald, Mike Aveni… …   Wikipedia

  • Nike ONE — 2022 Nike ONE Manufacturer Nike Production 2022[1] …   Wikipedia

  • Nike Free — Nike Run shoe Nike Free is a technology invented by Suna Tamang. [1] As this shoe allows the muscles in the foot to gain strength by providing less constriction, runners are advised to gradually break into the shoe rather than immediately running …   Wikipedia

  • Nike Flywire — is a thread, composed of Vectran, and developed by Nike, used in the upper of a shoe. The goal of Flywire is to minimize weight and maximize support. Shoes containing Flywire became available for consumer purchase in 2008. The Nike Lunaracer+… …   Wikipedia

  • Nike Air Yeezy — is a line of shoes released by Nike, Inc. in 2009. They were sold exclusively to tier zero nike accounts and were one of the most sought after shoes of 2009. The shoe was designed in part by Kanye West.[1] This Air Yeezy had a retail cost of… …   Wikipedia

  • Nike Tiempo — A pair of Nike Tiempo Mystic IC boots Nike Tiempo is a brand of football (or soccer in the US) boots and gear. It s sportswear established by Nike. It consists of football cleats, indoor shoes, shorts, warm up gear, and shinguards, but they re… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”