Appy Fizz

Appy Fizz is a product by Parle, introduced in India in 2005. [cite news |title=Fruit drinks ready for an encore |url=http://economictimes.indiatimes.com/News/News_By_Industry/Cons_Products/Fruit_drinks_ready_for_an_encore/articleshow/1581454.cms |work=Economic Times |date=2007-02-09 |accessdate=2008-05-04 ] Appy Fizz consists of carbonated apple juice, and is used as the basis for cocktails. [cite news |title=Big fizz gets the miss as cola warriors slug it out with fruits |url=http://www.dnaindia.com/report.asp?NewsID=1118374 |work=Daily News & Analysis |date=2007-08-29 |accessdate=2008-05-04 ] After the success of Appy which was clean apple juice, Parle launched its sequel product as Appy Fizz.

The drink was the subject of a successful campaign of advertising at cricket matches in 2007-08. [cite news |title=Non-traditional Cricket ad firms score high |url=http://www.business-standard.com/common/news_article.php?autono=313288&leftnm=6&subLeft=0&chkFlg= |work=Business Standard |date=2008-02-11 |accessdate=2008-05-04 ]

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