- Bergdorf Goodman
company_name = Bergdorf Goodman, Inc.
foundation = 1899
New York City
products = Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
homepage = http://bergdorfgoodman.com/
Bergdorf Goodman is a major, world-renowned luxury goods
department storebased in Midtown, Manhattanin New York City. It is owned by Neiman Marcus.
The company began in 1899 when Herman Bergdorf, an immigrant from
Alsace, opened a tailor shop just above Union Square in downtown Manhattan. Edwin Goodman, an employee of Bergdorf's, purchased the store then located in the "Ladies' Mile" in 1906, and moved to the present location on Fifth Avenue. In 1914, Goodman became the first couturier to introduce ready-to-wear, making Bergdorf Goodman a destination for American and French fashion. The store moved to its present location at 5th Avenue and 58th Street in 1928, building its Art Decostore on the site of the William K. Vanderbilt mansion. With Goodman's son, Andrew, as president, the store opened a fur salon, developed the successful Bergdorf Goodman Number Nine perfume, and created Miss Bergdorf, a ready-to-wear line for younger customers. Edwin Goodman retired from the company in 1953.
The department store went through a major slump from the early 1960s to the late 1970s and even tried building branch locations, although only one was constructed, in nearby
White Plains, New Yorkin 1972. This location was eventually converted to a Neiman Marcusbranch store in 1981. To combat its image difficulties, the company hired Dawn Melloin 1975 as vice presidentof fashion. She was successful in reinvigorating the conservative store and became president in 1984. She left her post in 1989 to work for the floundering Italian fashion house Gucci, though she returned to her post as presidentin 1994.
Chairmanand CEO Ira Neimarkexpanded the women's store three times in the 1990s. The men's store was moved across the street to the old FAO Schwarzspace at 745 Fifth Avenue in 1990. This move made it possible to make more space available for women's fashions. In 1997, the penthouse apartment on the building's ninth floor (formerly the Goodman family residence) was converted into the John Barrett Salon and Susan Ciminelli Day Spa. In 1999, the Beauty Level opened directly below the main floor, offering a luxury spa and Goodman's Café, serving lunch and afternoon tea. In 2002, Bergdorf Goodman underwent a major renovation, during which artisans and craftspeople began a dramatic restoration of the main floor of the women's store. In 2003, the store introduced new boutiques for Chanel, Giorgio Armani, Gucci, and Yves Saint Laurent. Bergdorf's competition includes other high-endretailers such as Barneys New York, Saks Fifth Avenue, and owner Neiman Marcus
* [http://bergdorfgoodman.com/ Bergdorf Goodman website]
* [http://www.jawnastandish.com Jawna Standish Official Site]
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