- August Horch
August Horch (
12 October, 1868– 3 February, 1951) was a German engineerand automobile pioneer, the founder of the manufacturing giant which would eventually become Audi.
He was born in
Winningen, Moselle. He was educated in Mittweida.
He worked for
Karl Benzfrom 1896, before founding "A. Horch& Cie" in November 1899, in Ehrenfeld, Cologne, Germany.
The first Horch automobile was built in 1901. The company moved to
Reichenbachin 1902 and Zwickauin 1904. Horch left the company in 1909 after a dispute, and set up in competition in Zwickau. His new firm was initially called "Horch Automobil-Werke GmbH", but following a legal dispute over the "Horch" name, he was obliged to change the company name. (The court decided that "Horch" was a registered trademark on behalf of August Horch's former partners and August Horch was not entitled to use it any more). Consequently, Horch renamed his company to "Audi Automobilwerke GmbH" in 1910, "Audi" being the Latinization of Horch.
In August 1928, the Danish engineer
Jørgen Skafte Rasmussenof DKWacquired a majority holding in Audiwerke. In June 1932 Audi, DKW, Horch and Wanderer merged to form Auto UnionAG, the new company's logo was four interlinked rings, one for each of the founder companies. Horchwas on the supervisory board of Auto Union.
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