Bumble Bee (brand)

Infobox Company
company_name = Bumble Bee Foods, LLC
company_
company_type = Subsidiary of Connors Bros. Income Fund
genre = Seafood
foundation = 1910
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location_city = San Diego, California
location_country = USA
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homepage = [http://www.bumblebee.com www.bumblebee.com]
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Bumble Bee Foods, LLC is a North American brand of canned tuna, salmon, other seafoods, and chicken. The brand is owned by the Connors Bros. Income Fund of Markham, Ontario, Canada, but is headquartered in San Diego, California, United States. The brand is marketed as Clover Leaf in Canada.

History

The Bumble Bee company began in 1899 when seven salmon canners in Astoria, Oregon formed the Columbia River Packers Association.cite web |url= http://www.bumblebee.com/About/ |title= About Bumble Bee |publisher= Bumble Bee Foods, LLC |accessdate=2008-09-26] The Bumble Bee brand was introduced in 1910.

The company formerly ran a cannery in Astoria, the Samuel Elmore Cannery, which had been designated a National Historic Landmark. The deteriorating structure was later slated for demolition, and the facility burned in 1993. Today the company has canneries in Mayagüez, Puerto Rico and Santa Fe Springs, California.

Advertisements

The brand is famous for its "Yum Yum Bumble Bee" advertising jingle. [cite press release |url= http://findarticles.com/p/articles/mi_m0EIN/is_1998_April_28/ai_n27525242 |title= Bumble Bee Seafoods Launches First Brand Marketing Campaign Since 1987 |publisher= "Business Wire" |date= April 28, 1998 |accessdate=2008-09-26]

References