Asia Insight

Asia Insight

Infobox Company
name = Asia Insight Pte Ltd

type = Private
foundation = Singapore (1996)
founder = Pearly Tan
Chong-Hin Ng
location = flagicon|Singapore Singapore
area_served = Asia Pacific
key_people =
industry = Market research
products =
services = Segmentation and profiling studies, brand positioning research, qualitative research, quantitative research, new product development consulting
slogan = "Insights that Inspire"
homepage = http://www.asiainsight.com

Asia Insight is an independent market research consultancy. They have a strong market presence around the Asia Pacific region including, Singapore, China, Japan and India. Their head office is in Singapore and a regional office is located in Shanghai, China.

Origins

Asia Insight was co-founded in 1996 by Ms Pearly Tan and Mr Chong-Hin Ng who recognised the need for prompt, actionable and insightful research to guide strategic marketing decisions. Since their birth, they have experienced rapid growth, handling market research assignments across US, Europe and in particular, the Asia Pacific region. Inline with their expansion, they have also expanded their portfolio of market research services.

Areas of work


*Advertising Development and Evaluation
*Branding and Positioning Research
*Business-to-Business Research
*Channel Research
*Consumer Research
*Customer Loyalty
*Customer Satisfaction
*Employee Satisfaction & Opinion Surveys
*Internet Portal Development
*New Product Development Research & Consulting
*Pricing Research
*Problem Research Analysis
*Segmentation and Profiling Studies
*Usage and Attitudes

Market presence


*Australia
*Greater China (China, Hong Kong, Taiwan)
*India
*Indonesia
*Japan
*Korea
*Malaysia
*New Zealand
*Philippines
*Singapore
*Thailand
*Vietnam

ee also

*Market Research
*Qualitative Research
*Quantitative Research

External links

* [http://www.asiainsight.com/ Asia Insight Homepage]
* [http://www.esomar.org/index.php/consulting-group---asia-insight-pte-ltd.html Esomar World Research: Asia Insight]
* [http://www.digitalboomerang.com/2007/index.php/our-clients/sample-work-2/asia-insight Digital Boomerang: Work Samples: Asia Insight]


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