Built NY Inc

Built NY Inc

Built NY Inc, also known as BUILT, is located in the SOHO neighborhood of New York City. BUILT designs totes, bags, and housewares. Started in 2002, the privately held company [ [http://www.nytimes.com/2006/01/05/business/05sbiz.html The 'Build a Better Mousetrap' Path to Growth - New York Times ] ] , is best known for its use of the material Neoprene [ [http://www.npr.org/templates/story/story.php?storyId=6588706 Gadget Design Gurus Pick for Grating and Wine : NPR ] ] and its product Design Team's work. BUILT was awarded gold International Design Excellence Awards in 2004 and 2005 respectively for its [http://www.builtny.com/VGCMS/vg_root/site_root/showPage.php?pageID=1566 Two Bottle Tote] and [http://www.builtny.com/VGCMS/vg_root/site_root/showPage.php?pageID=1569 Lunch Tote] designs respectively [ [http://www.idsa.org/idea/idea2005/g1256.htm byo lunchbag ] ] .

Intellectual Property

BUILT is often cited for its efforts in Intellectual Property rights for small businesses and has over 180 patents and registrations in process, or issued, around the globe. [ [http://www.businessweek.com/innovate/content/feb2006/id20060209_065935.htm Toting a Trademark ] ]

Products and Designs

Since its first product launch, BUILT has expanded its line into five core areas: Totes (lunch bags, wine carriers, reusable shopping bags); Electric (laptop sleeves, computer bags, phone cases); Home (corkscrews, ice buckets, wine collars) Baby (bibs, bottle totes, lunch boxes); and Munchlers (illustrated kid's lunch bags).

External links

* [http://www.Builtny.com BUILT Official Site]

References


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