The Sultan Center

Infobox_Company
company_name = The Sultan Center Food Products Co. KSC
company_
company_type = Shareholding company
foundation = 1976 by Jamil Sultan
location = flagicon|Kuwait Kuwait City, Kuwait
key_people = Jamil Sultan (Founder)
industry = Retail
products = Groceries, Consumer Goods, Catering, Telecoms, Security, Investments
homepage = [http://www.sultan-center.com/ www.sultan-center.com]

The Sultan Center (TSC) (Arabic: مركز سلطان) is an organization based in Kuwait, incorporating a diverse range of products and services. Mainly acknowledged for its retail business, it is presently the largest retailer in Kuwait. cite web|url=http://www.sultan-center.com/Default.aspx?pageId=10|title=The Sultan Center, Profile|accessdate=2007-11-14] . Operating eleven outlets at home, TSC opened its first retail store abroad in Muscat in 1999. Four years later, [http://www.safeway.com.jo Safeway Jordan] was acquired in 2003.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=10|title=The Sultan Center, Profile|accessdate=2007-11-14]

History

TSC was founded in 1976 by Jamil Sultan, whose dedication and enthusiasm acted as a springboard for the organization's success. cite web|url=http://www.sultan-center.com/Default.aspx?pageId=12|title=The Sultan Center, History|accessdate=2007-11-14] . In 1981, TSC opened its doors in Shuwaikh, focusing on hardware and DIY products. This was Kuwait's first self-service store, and provided a base for the organization's shift to expanding their product range. cite web|url=http://www.sultan-center.com/Default.aspx?pageId=12|title=The Sultan Center, History|accessdate=2007-11-14] .

Retail

The retail side of the business consists of three elements: service stores, wholesale centers and convenience stores.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=34|title=The Sultan Center, Retail|accessdate=2007-11-14]

Service stores are located in key areas, namely Ahmadi, Al-Kout Mall, Fahaheel, Salmiya and Sharq. The aim of this division is to provide for various products and act as a "one stop shop" for customers.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=35|title=The Sultan Center, Service Stores|accessdate=2007-11-14]

Wholesale centers are located in Dhajeej, Jahra, Mangaf, Shuwaikh and Sulaibiyah. Their main focus is value for money at wholesale, and offer competitive pricing.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=36|title=The Sultan Center, Wholesale Centers|accessdate=2007-11-14]

Convenience stores are aimed at offering customers a smaller, convenient shopping environment at more remote locations. These are branded as "TSC X-Press" stores and carry a smaller product range for last minute shopping.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=37|title=The Sultan Center, Convenience Stores|accessdate=2007-11-14]

Catering

Alongside its retail operations, TSC also operates in the catering business. This takes the form of a café and three different restaurants, which include the "Sultan Café", "Jeans Grille", "Chi-Chi's" and "Tumbleweed".

Clothing and Fashion

"The Speciality Fashion Group" forms part of the organization's efforts to become involved in the ever so challenging fashion retail business. Having partnered up with world-class companies, TSC's focus is on brand management and high levels of customer service.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=77|title=The Sultan Center, Fashion|accessdate=2007-11-16] They currently have eleven brand names under their belt, which include [http://www.bandolera.com/ "Bandolera"] , [http://www.bedo.ca/ "BEDO"] , "Brubaker", [http://www.be-human.com/ "Human"] , [http://www.mavi.com/ss07/main.asp "Mavi"] , [http://www.nafnaf.com/ "NafNaf"] , [http://www.quiksilver.com/ "Quiksilver"] , [http://global.roxy.com/ "Roxy"] , [http://www.bensherman.com/ "Ben Sherman"] , [http://www.unionbay.com/ "Union Bay"] and [http://www.claire.dk/ "clarie.dk"] .

Presently, Speciality Fashion Group operates thirteen international retail concepts in the Persian Gulf region, with plans for expansion throughout the Middle East.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=77|title=The Sultan Center, Fashion|accessdate=2007-11-16]

Telecommunications Provider

With over twenty years in the telecommunications sector, TSC specializes in optical fiber cable transmission networks, as well as radio and television broadcasting sectors. cite web|url=http://www.sultan-center.com/Default.aspx?pageId=78|title=The Sultan Center, Telecommunications|accessdate=2007-11-16] Their experience in this sector covers Kuwait, Bahrain, Oman, the UAE, Yemen and Syria. TSC has been involved in over two hundred and fifty projects in this field since 1987, and the three subsidiaries involved in their operations include "TSC Telecom", "ATCO General Trading and Contracting Company" and "Sultan Telecom". cite web|url=http://www.sultan-center.com/Default.aspx?pageId=78|title=The Sultan Center, Telecommunications|accessdate=2007-11-16]

Whilst TSC Telecom is the primary subsidiary, ATCO's specialization is in fiber optics, microwave transmission, various narrow band and broadband systems. Sultan Telecom focuses on voice and data communications and operates in the Kuwait Free Trade Zone, being the sole telecommunications provider in that area.

ecurity Services

"United Security Group Company" (USGC) is a wholly owned subsidiary of TSC, specializing in security services and equipment as well as delivery, transportation and cleaning services.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=85|title=The Sultan Center, Security Systems and Services|accessdate=2007-11-16]

Security services are available on a 24 hour basis, with a team trained on aspects such as security functions, first aid and emergency response. K9 dogs form part of their services, whilst cash collection and valet parking services are available.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=85|title=The Sultan Center, Security Systems and Services|accessdate=2007-11-16]

USGC also acts as a distributor of security equipment, such as CCTV, x-ray machines, vehicle license plate recognition systems, tire killers and fire alarms.cite web|url=http://www.sultan-center.com/Default.aspx?pageId=371|title=The Sultan Center, Security Equipment|accessdate=2007-11-16]

References


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