Israeli Educational Television

Israeli Educational Television

Infobox Network
network_name = Israeli Educational Television הטלוויזיה החינוכית הישראלית
network_logo =
country = flagicon|Israel Israel
network_type = Terrestrial television cable television
available = National
owner = Israeli Ministry of Education
key_people =
launch_date = 1966
founder = The Israeli Ministry of Education and the Rothschild Fund
slogan = "Small and Smart Television"
motto =
past_names = The Instructional Television Trust
The Center for Instructional Television
website = [http://www.ietv.gov.il ietv.gov.il]

The Israeli Educational Television (IETV, Hebrew: "ha-televízya ha-khinukhít ha-israelít") is a state-owned public television network which used to concetrate in producing and broadcasting programs for schoolchildren. The first Israeli children's show, featuring Kishkashta, aired on Channel 1 in the 1970s and '80s. However, since the 1980s IETV began to produce TV magazines and programs aimed at adults and senior citizens.

IETV was established in 1965 as a joint project of the Israeli Ministry of Education and the Rothschild Fund. It was the first television station in Israel, and its first broadcast, launched in March 1966, was the first television transmission in Israel. In those days the Israeli government was reluctant to introduce television transmissions claiming it would lead to cultural decadence. However limited broadcasts as an instructional tool were approved.

The first transmission was launched on March 24, 1966. Levi Eshkol, the Israeli prime minister, pressed a symbolic button to mark the beginning of the transmission. Lord Jacob Rothschild delivered a speech on behalf of the Rothschild Fund. The then-called Instructional Television Trust opened its regular transmission with televized broadcasts of Mathematics, Biology and English classes. 60 TV sets were distributed to 32 schools to receive the first broadcasts and comment on their quality.since the early 70's and until the early 90's it was known as the "instructional television centre".

Within its first year of existence the IETV expanded its infrastructure, and began to broadcast nation-wide. In May 1968 it began to share its channel with the newly established IBA's general public channel. The two institutes would share a single channel for many years to come, the only Israeli TV channel until the late eighties, when the experimental transmissions of the Israeli Channel 2 started.

IETV productions

*Rechov Sumsum
*Zehu Ze!
*Parpar Nehmad
*Bli Sodot
*Shnaim Ohazin


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