- Slim Fast
Slim•Fast is a brand of shakes, bars, snacks, packaged meals, and other
dietary supplement foods sold in the U.S., U.K., Ireland, Canada, France, Germany, Iceland, the Netherlands, Brazil and Mexico byUnilever . Slim Fast promotes diets andweight loss plans featuring its food products. Its U.S. headquarters is inEnglewood Cliffs ,New Jersey .Overview and history
Slim-Fast was started in 1977 by
S. Daniel Abraham as part of the Thompson Medical Group.cite web
url = http://www.unilever.ca/ourbrands/foods/SlimFast.asp
title = "Slim·Fast"
work = Our Brands: Foods
publisher =Unilever
accessdate = 2007-05-28] In 1987, Abraham took the brand private, and it was acquired by Unilever in 2000.Slim-Fast struggled, as did many diet foods in 2002 with the rise of
low-carb diet s, with a drop in sales during one year of 21 percent. The brand responded in 2004 with a line of low-carb items that were designed to capture this market and also introduced Slim-Fast Optima products which were lower in sugar than the standard Slim-Fast products.Slim-Fast used the phrase "a shake for breakfast, a shake for lunch, then a sensible dinner" for many years to describe the use of the products within the Slim-Fast plan. With the addition of snacks and an approach that allows for different calorie plans, the brand now advocates a more flexible system. The brand has recently become focused on achieving success through tying its use to the Best Life Diet.cite web
url = http://www.thebestlife.com/partners.asp
title = "Best Life partners"
work = TheBestLife.com
accessdate = 2007-05-28] There is evidence from a 2003 study that Slim-Fast is successful at achieving long-term weight loss for those that follow the diet.cite web
url = http://www.epigee.org/fitness/diet_programs.html
title = "Diet Programs"
work = Epigee Women's Health
accessdate = 2007-05-28]Products
Today, there are five types of Slim-Fast products available: Original, Optima, Low carb, High protein, and Easy-to-Digest.cite web
url = http://www.slim-fast.com/products/products.asp?bhcp=1
title = "Our Plan"
work = Slim-Fast.com
accessdate = 2007-05-28] In addition to having less sugar than the original, Slim Fast Optima shakes also contain a protein and vegetable fat blend that is designed to help with hunger control.cite web
url = http://www.slim-fast.com/atd/view_answer.asp?qid=34&cid=9&pn=0&rec=10
title = "Slim·Fast - Product Questions"
work = Ask the Dietitian
publisher = Slim-Fast
accessdate = 2007-05-28
archiveurl = http://web.archive.org/web/20050305101003/http://www.slim-fast.com/atd/view_answer.asp?qid=34&cid=9&pn=0&rec=10
archivedate = 2005-03-05] Optima is available in the same forms as the original products, including meal bars, snack bars and powder.Slim Fast Optima pre-made shakes come in 6-packs, in the flavors of Cappuccino Delight, Creamy Milk Chocolate, French Vanilla, Rich Chocolate Royale, and Strawberries N' Cream.
The Optima powders contain 14 servings. One scoop with 8 oz. of skim milk creates a serving. Flavors offered are Chocolate Royale, French Vanilla, Milk Chocolate, and Strawberry Supreme.
Celebrity endorsements
Famous spokespeople for Slim-Fast have included:
*
Tom Lasorda
*Shari Belafonte
*Kathie Lee Gifford
*Whoopi Goldberg
*Ann Jillian
*Bob Suzie
*Barry Bethel References
External links
* [http://www.slim-fast.com/ Slim-Fast web site]
* [http://www.slimfast.co.uk/ Slim.Fast UK web site]
* [http://www.cnn.com/2004/SHOWBIZ/07/14/slimfast.whoopi/ Slim-Fast drops Whoopi]
* [http://www.webmd.com/content/pages/15/97620 WebMD discusses Slim-Fast]
* [http://medical.slim-fast.com/ Slim-Fast site for medical professionals]
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