Mashable

Mashable, Inc.^[1][2]

Type	Private[3][4]
Founded	July 2005
Founder	Pete Cashmore
Headquarters	New York City, New York Palo Alto, California(Corporate)[5], U.S.
Key people	Pete Cashmore, Chief Executive Officer Lance Ulanoff, Editor-in-Chief Ben Parr, Editor-at-Large
Owner	Mashable Inc.
Employees	50
Slogan	"The Social Media Guide"
Website	mashable.com
Alexa rank	192 (November 2011[update])[6]
Type of site	News & blogging
Available in	English, French
Current status	Active

Mashable (Mashable Inc.) is an American news website and Internet news blog founded by Pete Cashmore.^[7] The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets. Mashable was launched by Pete Cashmore from his home in Aberdeen, Scotland in July 2005.

With a reported 50+ million monthly pageviews^[8] and an Alexa ranking under 250,^[6] Mashable ranks as one of the world's largest websites. Time Magazine noted Mashable as one the 25 best blogs in 2009,^[9] and has been described as "one stop shop" for social media.^[10] As of February 2011, it has over two million Twitter followers and over 425,000 fans on Facebook.^[8]

On March 9, 2009, Mashable announced that it had acquired Blippr, a micro-reviews service based on the concept that users can review games, books, movies, music, and web applications in 160 characters or less.^[11]

Mashable Awards

On November 27, 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.^[12] On January 10, 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.^[13] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the 'People's Choice' component were Encyclopedia Dramatica in the wiki category, Digg in the 'Social News and Social Bookmarking' category, Netlog in the 'Mainstream and Large Social Networks' category and MySpace in the 'Places and Events' category.^[14]

The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on September 27, 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year

Mashable Connect conference

Mashable Connect is an annual invite-only conference. It was held on May 12 – May 14, 2011, with 300 attendees. Speakers included Scott Belsky, Founder & CEO, Behance Rohit Bhargava, SVP, Global Strategy & Marketing, Ogilvy. Sabrina Caluori, Director of Social Media & Marketing, HBO, and Greg Clayman, Publisher, The Daily.^[15]

Themes discussed included content curation, the democratisation of content, social media, social television, and helping consumers deal with content overload.^[16]

See also

• Ars Technica
• GigaOM
• ReadWriteWeb
• TechCrunch

References

1. ^ Mashable, Inc. Privacy Policy
2. ^ Mashable, Inc.: CEO & Executives - BusinessWeek
3. ^ Mashable Inc. Small Business News - Inc.com
4. ^ Mashable, Inc.: Private Company Information - BusinessWeek
5. ^ Mashable Profile at Business Week
6. ^ ^{a b} "Mashable.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/mashable.com. Retrieved 2011-11-02. 
7. ^ Ohngren, Kara. "Where the Connected Get Clued In". Entreprenuer. http://www.entrepreneur.com/magazine/entrepreneur/2009/december/204064.html. Retrieved 29 June 2011. 
8. ^ ^{a b} Self-reported from the Mashable homepage
9. ^ McNichol, Tom. "Mashable - 25 Best Blogs 2009". Time Magazine. http://www.time.com/time/specials/packages/article/0,28804,1879276_1879279_1879302,00.html. Retrieved 29 June 2011. 
10. ^ Huffington, Arianna. "HuffPost Game Changers: Your Picks for the Ultimate 10". Huffpost Media. http://www.huffingtonpost.com/arianna-huffington/huffpost-game-changers-yo_b_363624.html. Retrieved 29 June 2011. 
11. ^ Self reported by Mashable
12. ^ "The 1st International Open Web Awards Start Now". http://mashable.com/2007/11/27/the-1st-international-open-web-awards-start-now/. 
13. ^ "Mashable Open Web Awards Winners". February 4, 2008. http://mashable.com/2007/12/21/open-web-awards-winners/. Retrieved February 4, 2008 
14. ^ "Mashable Open Web Awards Winners". http://mashable.com/2008/12/16/open-web-awards-2-winners/. Retrieved December 16, 2008 
15. ^ mashable.com/connect/.
16. ^ www.tvgenius.net/blog/2011/05/17/mashable-connect-tv-trends/.

External links

• Official website