- La Senza
Infobox_Company
company_name = La Senza Corporation
company_type = subsidiary ofLimited Brands
foundation =1990
location =Quebec ,Canada
industry =Retailer
products =Lingerie
homepage = [http://www.lasenza.com http://www.lasenza.com]La Senza Corporation is a large fashion retail group based in Montreal, Quebec which specialises in own-branded stores located in shopping centers, as well as online shopping. Since its first store opened in 1990, the company has grown to include more than 300 stores in Canada. A further 430 stores under the La Senza brand operate in 38 other countries worldwide via licensing, franchise and cooperation agreements. La Senza Corporation is wholly owned by
Limited Brands of Columbus, Ohio.La Senza Corporation owns and operates the [http://www.lasenza.com La Senza] chain of fashion lingerie stores; [http://www.lasenzagirl.com La Senza Girl] clothing stores for teenagers; [http://www.lasenzaexpress.com La Senza Express] stores for bras and panties; and [http://www.lasenzaspirit.com La Senza Spirit] activewear stores.
La Senza's products focus on tasteful lingerie and nightwear but also include loungewear, daywear and accessories. The concept is similar to
Victoria's Secret , which is also owned by theLimited Brands corporation. La Senza has also launched La Senza Girl in some stores, aimed at young children, which has a variety of different designs.La Senza has recently launched a line called
Lola and Coco by La Senza that is aimed at high school and university students, much like Pink. Beauty byVictoria's Secret has also become widly available at La Senza stores.In the United Kingdom and Ireland (with sub-franchises in parts of the European Union), La Senza stores are separately owned since July 2006 by Lion Capital, a private equity company.
Theo Paphitis is on the board of the [http://www.lasenza.co.uk La Senza UK] business, and retains a minority shareholding in that company.
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