- Alberta Ferretti
Alberta Ferretti is an Italian
fashion designer anddressmaker . She designs for Alberta Ferretti and Philosophy di Alberta Ferretti. Her showroom is inMilan ,Italy but her studio is in the picturesque village ofCattolica , nearRimini , Italy.She was among a group of Italian designers who were invited to a reception for 200 designers and retailers held by Prime Minister
Margaret Thatcher at10 Downing Street , in October 1988. ["For a Chief of State, No Wrinkles, Please",New York Times , October 11, 1988, pg. B6.]In October 1993 Ferretti presented clothes reminiscent of
The Great Gatsby for the Milan ready-to-wear shows.One of her designs was a long and trimgingham dress, in pale blue. Aflapper showed a beige crocheted dress styled just above the knee. Her renditions of thetoga for the production were diverse. They were simple gowns, some of them short, others long and draped. ["Real Clothes Look Radical", New York Times, October 7, 1993, pg. C10.]Ferretti extended her the breadth of her company outside of Italy beginning with the acquisition of a building at 30 West 56th Street in
New York City . She started Aeffe U.S.A., which produced and distributed clothing byMoschino ,Rifat Ozbek ,Jean Paul Gaultier , and Narcisco Rodriguez. Aeffe is owned by Ferretti and her brother, Massimo. ["Patterns, A Designer Joins Aeffe", New York Times, July 1, 1997, pg. B6.] The locale also became the hub for marketing her own collections.By 1998 she opened in-store boutiques for selling her signature and Philosophy di Alberta Ferretti lines at
Bergdorf Goodman . Next she obtained her intitial American freestanding store inSoHo . This business, near Prince Street, is exclusively for her Philosophy collection. It is a lower priced edition of Ferretti's signature line, intended for younger women. In contrast to most designers, she started boutiques for her secondary lines prior to opening a flagship store for hersignature collection. Ferretti's WestBroadway (Manhattan) building is located next door to a Rizzoli bookstore. It is aFederal style architecture townhouse built in the late 1800s. It was renovated with a three-story glass front and skylights, so that the interior was filled with natural light. ["Patterns, Ferretti To Open In Soho", New York Times, June 2, 1998, pg. B9.] The store was designed byManhattan (New York) architectDavid Ling . It is a pristinely white 1,000 square foot shop.Ferretti is known for her designs featuring "twisting, tucking, and draping techniques." Her style employs a subtle layered look, sometimes showing a hint of hand-beaded gauze which extends slightly beneath the hem of a wool dress."Architectural Philosophy", New York Times, August 30, 1998, pg. ST3.] The erotic qualities of the chiffon and
jersey (clothing) fashions she introduced for her spring 2008 fashion collection is evident in the look of her dresses. Many of them are cut high in the front and draped low in the back. Her target customer is the "cocktail crowd". Specifically the dressesare party frocks, above the knee, and enhanced byrhinestone rosettes and armour-like chain mail. Feretti's collection includespleated bubbled coats, toga-like minidresses and skirts, and a sparse number of gowns of soft mint green and white hues.The minidresses and skirts were shown withethereal models wearing "metallic gladiator flats"."Buttoned-Up or Bombshell",Women's Wear Daily , Friday, September 28, 2007, pg. 8.]References
External links
*cite web |url=http://www.albertaferretti.com/ |accessdate=2006-06-03 |title=Alberta Ferretti website
*http://www.designerhistory.com/historyofashion/ferreti.html
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