Business alliance

Business alliance

A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is code sharing in airline alliances.

There are five basic categories or types of alliances:cite book
last = Kuglin | first = F.A. | authorlink = | coauthors = J. Hook | title = Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably With Partner Companies | publisher = American Management Association | date = 2002 | location = | pages = | url = | doi = | id =
]

* Sales alliance
* Solution-specific alliance
* Geographic-specific alliance
* Investment alliance
* Joint venture alliance

In many cases, alliances between companies can involve two or more categories or types of alliances. A sales alliance occurs when two companies agree to go to market together to sell complementary products and services. A solution-specific alliance occurs when two companies agree to jointly develop and sell a specific marketplace solution. A geographic-specific alliance is developed when two companies agree to jointly market or co-brand their products and services in a specific geographic region. An investment alliance occurs when two companies agree to joint their funds for mutual investment. A joint venture alliance occurs when two or more companies agree to undertake economic activity together.

References

*cite book | last =Darby | first =Mark | title = | publisher =Wiley| date =2006 | isbn =9780470032183

ee also

* Business group
* Strategic alliance
* Competition regulator
* EDS has the EDS Global Alliance program grouped into EDS Agility Alliance, Solution Alliances and Technology Alliances


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Business Alliance Hotel — (Янгон,Мьянма) Категория отеля: 3 звездочный отель Адрес: 126/A, Damazaydi R …   Каталог отелей

  • Business Alliance for Vietnamese Education — (BAVE) is a non profit educational development organization declaring its commitment to teaching English as a second language to children and young adults, ages 4 17, throughout Vietnam.Their line, English For Vietnam features colorful textbooks …   Wikipedia

  • Business Alliance for Local Living Economies — The Business Alliance for Local Living Economies (BALLE) is a growing North American alliance of nearly 60 fully autonomous local business networks with their own names, missions, and initiatives, representing about 20,000 US and Canadian… …   Wikipedia

  • American Independent Business Alliance — The American Independent Business Alliance (AMIBA) is a non profit organization that represents the interests of local independent businesses. It helps communities launch, sustain and network Independent Business Alliances (IBA). These local… …   Wikipedia

  • Independent Business Alliance — The term Independent Business Alliance refers to local affiliates of the American Independent Business Alliance (AMIBA). According to AMIBA s website, An IBA is a coalition of locally owned independent businesses, citizens and community… …   Wikipedia

  • Austin Independent Business Alliance — (AIBA) is an organization of independent, locally owned firms in Austin, Texas and is composed of over 300 member businesses. It was started in 2002 by several local businesses and citizens as a way to help independent businesses compete… …   Wikipedia

  • Open Source Business Alliance — Die Open Source Business Alliance (OSBA) ging aus der Fusion des Lisog e.V. und des LIVE Linux Verbandes hervor. Die Fusion wurde am 21. und 22. Juli 2011 durch die jeweiligen Mitgliederversammlungen beschlossen. Die neue Organisation verfügt nun …   Deutsch Wikipedia

  • Alliance Boots — Type Private Industry Pharmaceuticals Healthcare Beauty Founded Alliance Boots 2006 Boots 1849 Alliance Unichem 1997 …   Wikipedia

  • Alliance Trust — plc Type Public Traded as LSE:  …   Wikipedia

  • Business partner — is a term used to denote a commercial entity with which another commercial entity has some form of alliance. This relationship may be a highly contractual, exclusive bond in which both entities commit not to ally with third parties. Alternatively …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”